A place to sweat, inspire, and connect.

With locations in Oregon and Washington, BurnCycle is a day-changing, butt-kicking full-body workout on a stationary bike. It’s a place where the most hardworking, positive people in the PNW find each other and sweat, inspire, and connect. Somewhere people come to tap into the boundless positive energy infused into every aspect of the studio. At the center of it all, BurnCycle’s signature 45-minute indoor cycling workout incorporates drills to target your entire body.


The Goal

In order to fuel ambitious plans for expansion, BurnCycle was seeking a way to drive more first-time online sales with a focus on local users with a demonstrated interest in spin classes and exercise.


The Strategy

We began this project with comprehensive competitor, content, and website reviews, making sure that each of BurnCycle’s locations had proper landing pages with searchable content, and incorporating a selection of well-researched core keywords we knew potential customers were using to find similar services throughout Portland and Seattle.

In addition, we tackled numerous technical SEO issues, including missing meta descriptions and bad redirects, working with a limited website platform to take advantage of proper data highlighting opportunities through Google Search Console in order to assure that BurnCycle would appear for every relevant search and nothing could suppress performance.




Increase in monthly impressions (YoY)


Increase in monthly clicks (YoY)


Increase in revenue from organic search (YoY)


Good & Gold is digital marketing made EASY. As a business owner facing the challenge and opportunity of bringing our marketing efforts up to speed in an increasingly digitally-driven industry, the team at Good & Gold went above and beyond in building out a continually evolving digital marketing roadmap with our ideas and brand top of mind. Each specialist works quickly and strategically to solve issues, big or small, and the team creates space to allow digital marketing to feel approachable and attainable.
— Jessi Duley, BurnCycle founder