UNLESS Collective strives to make the fashion industry a better place, one plant-based piece of clothing at a time. Their products embody a commitment to sustainability, utilizing elements derived from nature and designed to seamlessly and harmlessly integrate back into the environment. UNLESS caters to individuals who seek to align their wardrobe with their values without compromising on fashion.
UNLESS Collective strives to make the fashion industry a better place, one plant-based piece of clothing at a time. Their products embody a commitment to sustainability, utilizing elements derived from nature and designed to seamlessly and harmlessly integrate back into the environment. UNLESS caters to individuals who seek to align their wardrobe with their values without compromising on fashion.
Following competitive industry research and an audit of UNLESS’s existing email marketing program, we developed a comprehensive strategy geared towards consistent brand identity, enhanced engagement, and an improved campaign schedule. This multifaceted approach prioritized the integration of UNLESS’s core values of sustainability in every email campaign. Through strategic content development and refined branding we successfully boosted engagement and created a cohesive brand identity while resonating with their core audience and driving action towards sustainability goals.
44.1% increase in email open rate
Bold, elevated design that highlights UNLESS’s unique branding and commitment to sustainability
Increased customer engagement through confident messaging and intentional design
Increased website engagement through showcasing seasonal product drops
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