The Journal

Latest updates, deep dives and essential reads.
Good & Gold's 2023 Holiday Gift Guide
November 22, 2023
Discover the perfect presents with our holiday gift guide – thoughtful ideas for a joyful season.
The Ultimate Glossary of Digital Marketing Terms
October 12, 2023
Demystify the digital landscape with our comprehensive digital marketing glossary, clarifying industry jargon and boosting your expertise.
Digital Design Trends For The 2023 Holiday Season
October 5, 2023
Digital design inspiration: A treasure trove of creative ideas and trends, fueling innovation in the ever-evolving world of digital design.
Paid Media
Boosted Posts vs. Paid Ads: All You Need to Know to Stay Ahead of the Game
October 4, 2023
Everything you need to know about boosted posts vs. paid ads to make an informed decision for your social media marketing strategy.
How to Maximize Black Friday Cyber Monday Online Sales with an Effective SEO Strategy
September 28, 2023
Boost your BFCM sales with a well crafted SEO strategy. Research and keywords, optimize your website, keep tabs on technical SEO and analytics for a successful and profitable Black Friday Cyber Monday season.
Best Practices
Black Friday/Cyber Monday Paid Media Strategy
September 25, 2023
Are you ready for Black Friday and Cyber Monday? Here’s your winning Black Friday Paid Media Strategy tips to make the most out of this selling season.
8 Digital Marketing Tips for Lifestyle Outdoor Brands
September 14, 2023
Effective digital marketing for lifestyle outdoor brands requires clear audience, compelling content, data analysis, SEO optimization, and a strong social media presence.
How To Preserve SEO During A Shopify Website Migration
August 17, 2023
Mastering Shopify website migration: A comprehensive guide to preserving SEO and boosting success.
Email Marketing
How To Execute A Multichannel Digital Marketing Strategy For An Established Ecommerce Brand
August 3, 2023
Taking an in-depth look at how our work led Bernardo to success across multiple digital marketing channels: email, paid media, and SEM.
Best Practices
GA4 101: A Comprehensive Guide To The Future Of Analytics
April 25, 2023
Part 1 of 4: The biggest tracking changes coming with Google Analytics 4, and what you need to know about them!
Answers To The 5 Most Pressing GA4 Questions Everyone’s Asking
March 22, 2023
Unlock the full potential of your website data with an upgrade to Google Analytics 4.
Web3 and Machine Learning: Exploring the Future of Decentralized AI
February 24, 2023
The intersection of web3 and machine learning, how they are changing the landscape of decentralized AI, and their effects on digital marketing.
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