Alfred Coffee runs 22 cafes across Los Angeles and uses Toast as their point-of-sale system. They asked Good & Gold to help them use the Toast integration to turn cafe customers into engaged email subscribers.
Alfred wanted to use customer data from their cafes to grow their email list, drive more traffic to their online store, and increase foot traffic to specific locations.
We began by auditing Alfred’s Toast x Klaviyo integration to identify new segmentation and automation opportunities. With Toast data flowing into Klaviyo, we could access order history, visit frequency, and product preferences from Alfred’s cafes.
From there, we built a campaign and automation strategy that used Toast data to introduce Alfred customers to their online store, increase foot traffic at key locations, and win back lapsed customers with timely automations.
Tactics and Execution
To turn Alfred’s in-cafe audience into an engaged digital community, we:
Engaged email audience grew by 20%+ with Toast data
39% YoY growth in email-attributed revenue from Alfred’s online store
Brentwood cafe anniversary campaign drove 123% increase in foot traffic and transactions to that cafe
Toast-powered automations contributed to a steady rise in cafe reengagement
Engaged email audience grew by 20%+ with Toast data
39% YoY growth in email-attributed revenue from Alfred’s online store
Brentwood cafe anniversary campaign drove 123% increase in foot traffic and transactions to that cafe
Toast-powered automations contributed to a steady rise in cafe reengagement
