Paid Media Case Study: Buscemi | Good & Gold Marketing

Buscemi

A luxury footwear and accessories brand, brought to vivid life with targeted social media campaigns.

The ultimate form of style and self-expression.

Founded in 2013 by Jon Buscemi, the BUSCEMI brand is committed to the pursuit of the most elegant sneaker—a union of the most creative street style and the highest quality and craftsmanship in the world. Shaped by intention, art and pure passion, BUSCEMI’S handcrafted footwear and accessories are made by artisans in Civitanova, Italy.

Our Goal

With a redesigned website and a renewed focus on online purchases, BUSCEMI needed a lean and effective strategy to both attract new customers and retarget existing prospects and customers.

The Strategy

We developed an efficient full-funnel approach that attracted new users by featuring the brand’s strong imagery of shoes and sneakers to promote individual products to qualified audiences across Facebook and Instagram, while running an effective dynamic retargeting campaign featuring multiple product carousels designed to convert website visitors into customers.

Our integrated and efficient approach to Buscemi’s social advertising campaigns resulted in:

3,418%

return on ad spend (RoAS)

187%

increase in assisted revenue

103%

lower cost per click than industry average

We have been so impressed with Good & Gold’s ability to put together an effective and efficient paid media plan that transformed existing assets into a meaningful customer journey and increased revenue for our brand quickly. We can always count on the Good & Gold team to bring new ideas, strategies, and opportunities to the table.
—Haley Menchel, Marketing Director

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