The Art of Growth: Your vision, amplified.

We operate at the intersection of marketing and design, driving growth and creative strategy for dynamic lifestyle brands.

FEATURED WORK
SERVICES

Growth

We power your brand with proven tools for measurable growth, from targeted email campaigns and dynamic paid media to strategic SEO. With big ideas and precise execution, we help you raise awareness, drive revenue, and scale your business.

Creative

We elevate your brand with our creative vision. From captivating design to compelling content and visuals, we craft experiences that activate and engage your audience.

Technology

We leverage technology to deliver accurate insights. Our experts handle tracking and reporting, data analysis, and seamless platform integrations and migrations, ensuring your infrastructure is robust and results-driven.
FEATURED CLIENTS

Insights & Inspiration

Our latest news, updates, and inspo
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G&G News
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Good & Gold’s Q1 & Q2 Awards

At Good & Gold, we believe in the power of storytelling through design and strategy. This year, our story has been recognized in a remarkable way—we are thrilled to announce that we’ve been nominated for several prestigious awards and have proudly taken home two significant wins!

The Netty Award Nomination & Winner - Alfred Website (Design - Best Creative Web Design)

The Netty Awards celebrate achievements in the digital landscape, honoring top companies and leaders across more than 100 distinct categories. They set a benchmark for excellence and are a testament to the creativity, innovation, and technical prowess demonstrated by the winners.

We were honored when the Netty Awards reached out to us to let us know we had been recognized and nominated for the Creative Website Design of Alfred Coffee. The goal behind our website design was to blend creativity with functionality, creating a digital experience that would resonate deeply with users. We’re proud of this vision now being celebrated with the Netty Award for Best Creative Web Design. The Alfred website project was a labor of love, and seeing it honored on such a prominent stage is incredibly rewarding for our team.

The Communicator Award Winner - Studio Garrison Website & Rebrand (Professional Services)

Studio Garrison is an award-winning interior design firm that values quality design, innovation, sustainability, and collaboration. Our design team successfully created a new name (Studio Garrison) that was bold and concise for the firm, along with a design system that would stand the test of time.

For the last 30 years, The Communicator Awards have honored excellence, effectiveness, and innovation across all areas of communication. As a highly prestigious award sanctioned and reviewed by the Academy of Interactive & Visual Arts, being recognized as the best in Professional Services for our website and rebrand work is a true honor.

The Drum Awards Nomination - Alfred Web + Email (Best redesign or relaunch)

We were thrilled when the Drum Awards reached out to us to let us know we had been nominated for our work with Alfred and their website/email program in the Best Redesign or Relaunch category. The Drum Awards are a global organization, widely regarded as a benchmark in the marketing and communications industry, known for celebrating the best companies, practices, and most influential individuals shaping the industry.

It's an honor to see our hard work relaunching Alfred’s website and email program recognized among some of the best in the world. This recognition further fuels us to continue creating captivating work that makes an impact. 

We extend our gratitude to The Netty Awards, The Drum Awards, and The Communicator Awards for acknowledging our work and honoring us with these awards and nominations!

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G&G News
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A Milestone for Inclusivity: Celebrating Our NGLCC Certification

We at Good & Gold are thrilled to announce our recent certification by the National Gay & Lesbian Chamber of Commerce (NGLCC). This milestone is not just a mark of recognition—it’s a reflection of our core values and our commitment to fostering diversity, equity, and inclusion in every aspect of our business.

Why This Matters

As an LGBTQ+ and woman-owned company, we understand the importance of representation and inclusivity in the business world. Our team comprises of diverse talents who bring unique perspectives and ideas, driving innovation and creativity. The NGLCC certification is a testament to our efforts in building a business that not only aims for excellence in digital marketing but also champions the rights and recognition of the LGBTQ+ community.

Aligning with Our Values

At Good & Gold, our mission goes beyond providing exceptional digital marketing services. We are dedicated to crafting a brighter future for all, especially for those who have historically been marginalized. This certification aligns perfectly with our ethos of inclusivity and our dedication to supporting causes that defend fundamental rights, like the Equality Act and protections for LGBTQ+ individuals under Title IX.

Our Commitment to the Community

Receiving the NGLCC certification is another step in our journey to help create a more equitable business landscape. It strengthens our resolve to continue advocating for the LGBTQ+ community in and out of the workplace. Whether it’s through diverse hiring practices, supporting LGBTQ+ businesses, or creating campaigns that address and challenge discriminatory legislation, our goal is to make a lasting impact.

What This Means for Our Clients

This certification means that when you partner with Good & Gold, you are choosing a company that does not just deliver results but does so with integrity and a commitment to social justice. It means your brand’s message is crafted by a team that understands diverse audiences because we embody that diversity.

Looking Forward

As we celebrate this achievement, we are motivated by the current socio-political landscape and the upcoming 2024 presidential race, recognizing the critical role we play in advocating for and protecting LGBTQ+ rights. In light of increasing challenges, such as anti-LGBTQ+ legislation and rhetoric, our work and your support are more significant than ever.

Join us in celebrating this milestone. Together, we can continue to push boundaries and make a difference, not just in marketing but in the world.

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Culture
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Earth Day 2024

This Earth Day, we're taking a moment to reflect on our personal connections to the planet we call home. At Good & Gold, we make a point to celebrate the beauty and importance of the Earth in our everyday lives. This Earth Day, we’ve asked each of our employees to give us a glimpse into their relationship with nature. Whether it’s through sustainable practices, efforts to better our environment, or simply reveling in nature, each of us has a unique way on how we connect with the Earth and the important role it plays in our life.

Carrie

For Earth Day, I conduct a household audit to identify areas where we can improve our environmental stewardship. This includes strategies for composting kitchen waste, reducing plastic use, and optimizing energy and water consumption. To connect with nature physically, I enjoy hiking in Forest Park or the Gorge. Additionally, I participate in neighborhood clean-ups, like this year's city-wide effort organized by We Believe in Portland.

Hannah

I spend as much of my time outdoors as I can, whether that’s daily walks in my neighborhood to recharge and take in the fresh air or going out to surf, snowboard, and camp. Mother nature provides us with such a huge playground and never fails to ground me! It’s important to me to do my part everyday in small ways, like biking more as transportation and growing my own vegetables, to keep the Earth happy so we can enjoy it for as long as possible. 

Ryn

I generally take a walk everyday and watch the seasons as they change. I’ve been loving the long spring Portland gets and seeing all the trees and flowers bloom over the last couple of weeks has made me feel very connected to the springtime. 

Parker

The trails by my house are serene and vibrant this time of year. It’s always good to see the foxes and deer out and about again, amongst many other animal populations. Trash pickup along this trail and the woods around it make for a fulfilling springtime and it shows in everyone’s uplifted spirits.

Maggie

I stay connected to the Earth through gardening. I’ve found it so rewarding to learn how to compost, recycle seeds, and use organic materials to support an abundant garden. Gardening is very grounding, and has helped both my physical and mental health! It’s the gift that keeps on giving.


Jackson

Whenever I take time to quietly observe nature, whether in a dense forest or a city park, I start to understand the deep connections among all living things on Earth. These moments make me feel part of a larger, vibrant cycle of life that spans hundreds of millions of years. They also remind me of humanity's significant impact on other species and our environment, highlighting our greater responsibility as stewards of the Earth. These observations help me stay committed to reducing my ecological footprint by minimizing waste, using renewable energy at home, supporting conservation efforts, and engaging in land restoration projects.

Kyle

I love Earth. I enjoy spending my spare time surfing, snowboarding, and riding bikes on the fun playground Earth provides. I also enjoy the cute animals and interesting plants that you can find on land and in the ocean. Earth is pretty cool, I think everyone should do their part to protect it.

Alison

Most mornings I start the day with a bike ride. As the city wakes up - usually with a stunning sunrise - I’m pedaling through Portland’s parks, vibrant neighborhoods, and winding trails, giving me a feeling of abundant appreciation for this planet. The fresh air fills my lungs, and the sights and sounds of the environment become vividly alive, reminding us of the importance of preserving and cherishing our planet. Each turn of the pedal serves as a gentle reminder of our responsibility to protect and sustain the natural world for future generations.

Emily

A big focus for me is how to reduce my environmental footprint. This includes biking more often, using reusable items such as totes for shopping, and growing my food in my garden! This year I’m planning on a couple of new home projects focused on the environment as well, including raising chickens and starting a worm bin! 


Iulia

Gardening and embarking on long bike rides through nature serve as my sacred rituals. In the garden, I nurture life from seed to fruition, grounding myself in the cycles of growth. Through these acts, I find solace and belonging, harmonizing with the natural world around me and fostering a profound sense of interconnectedness.

Design Guide for Launching a Small Brand

Starting a business isn’t just about selling products or services-it’s about building a brand that resonates with your audience. It’s an opportunity for creative expression and will ensure your business has a unique, memorable identity that will stand out in the market. A comprehensive style guide will guarantee consistency in your brand, ultimately leading to a strong brand presence and great content. To help you on your brand journey, we are sharing our 4-part process to create a brand identity that stands the test of time.

Part 1 - Getting to Know Your Brand

When creating a brand identity, the goal is to channel your brand personality and values into a clear visual style. In order to create an authentic and memorable brand, it’s important to start with some questions. What is the product/service you’re providing? What is the story and mission behind the business? Who is your target audience? Narrowing down your story, demographic, and goals will help to pinpoint the visual style that will best suit the brand. 

Part 2 - Conceptualize Your Vision & Create a Moodboard

Once you’ve defined the core values of your brand, it’s time to conceptualize. We recommend starting with a moodboard - it’s a great way to quickly generate ideas and see what aesthetic you gravitate towards. Some things to consider when looking for inspiration include:

  • Color Palette
  • Logo Inspiration
  • Photography (product & lifestyle)
  • Typography (fonts)
  • Imagery (icons, illustrations, graphics, textures)
  • Website + Social Media Examples

When all is said and done, the moodboard should align with the vibe and purpose behind your brand. 

Part 3 - Designing & Refining 

Once a general style has been established and you have your vision in mind, it’s time to bring your brand elements to life. As these are important decisions, it’s easy to get stuck on one idea - we emphasize the importance of experimentation with multiple concepts for logos, color palettes, and style guides. Aim for at least three variations of these to help you discover what feels most authentic to your brand. Once you narrow down a singular concept, continue to refine your elements until they feel complete and authentic. 

Part 4 - Brand Guidelines

As the finalization of your design elements takes shape, it’s crucial to create them into a style guide-your own brand guidelines. Your brand guidelines ensure consistency in how your brand is presented across various platforms. Remember that this should function as a rulebook for how to use your brand. Anyone you pass it off to should be able to understand how your brand should be implemented. At minimum, your brand guidelines should include:

  • Color: consider color codes for both print (CMYK) and web (RGB) materials.
  • Typography: a font pairing of a primary and secondary brand font.
  • Logos: we recommend including a primary brand logo, a secondary logo, and a brand icon. Not every logo will fit in every location across print and web, so it helps to have multiple orientations.
  • Imagery: this could include photography, illustrations, icons, patterns, and/or graphics.
  • Links to all of your brand assets, including font files, logos (png and vector format), and imagery/icons/photography.

Once all of these boxes are checked, your brand is ready to launch! Remember that you don’t have to stop here. As your business develops and evolves, so does your brand journey. There’s always room for more innovation and refinement, so keep pushing the boundaries of what your brand can achieve.

Jon Perry

VP, Direct to Consumer

The team at Good & Gold is spectacular. They were quickly able to assess our marketing needs and offered a thorough and measurable plan for achieving results. Working in partnership, we have exceeded most of the goals we set out to achieve and have moved on to impressive new objectives. Additionally, and importantly, the team is staffed by wonderful humans. We were cautious when bringing in a marketing partner, but the folks at Good & Gold have become an extension of the Stumptown family.

Jessi Duley

Owner + Instructor

As a business owner facing the challenge and opportunity of bringing our marketing efforts up to speed in an increasingly digitally-driven industry, the team at Good & Gold went above and beyond in building out a continually evolving digital marketing roadmap with our ideas and brand top of mind.

James L. Helms

Co-Founder, CCO

The team at Good & Gold is not just knowledgeable and lightning fast, they are who we trust with our digital marketing needs. They have become an important part of our team who we rely on daily. Never has there been a challenge that have not been able to tackle.