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Our Culture

Good & Gold is founded on producing exceptional work with a diverse and inclusive team. We foster a supportive, teamwork-driven environment, prioritize mentorship for career growth, and advocate for work-life balance. As an LGBTQ2+ and woman-owned company, we prioritize diversity and inclusion as integral values.
About Us
BENEFITS

Our approach emphasizes transparency and authenticity, as part of a sustainable future for both our team and our industry.

We believe diversity enhances our environment and drives innovation.

About Equity

Good & Gold Marketing is dedicated to creating a diverse, inclusive, and equitable workplace where everyone can thrive, regardless of race, creed, color, ethnicity, national origin, religion, sex, sexual orientation, gender expression, age, ability, veteran status, military obligations, or marital status. We go beyond equal opportunity employment policies by actively seeking to dismantle any barriers to equity and inclusion within our hiring, culture, and policies. Our commitment extends to all areas, including hiring, promotions, training, opportunities for advancement, terminations, outside vendors, members and customers, service clients,  contractors, and consultants.
About us

We apply an equity lens to all decisions, aiming to positively impact and reflect the diversity of the communities we serve.

Good & Gold Marketing pledges to continuously evaluate and update our practices to ensure they align with our core values of diversity, equity, and inclusion.
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The Pitfalls of Standard Ad Platform Tracking and GA4: Why Third-Party Tracking is a Game-Changer

In the world of digital marketing, data is king. Understanding how your ads perform, where your traffic comes from, and how users interact with your website is crucial for making informed decisions. While standard ad platform tracking and Google Analytics 4 (GA4) offer valuable insights, they come with certain limitations. In this blog post, we'll explore the pitfalls of standard ad platform tracking, the challenges of GA4, and how third-party tracking solutions can provide a more comprehensive and accurate picture of your marketing efforts.

The Limitations of Standard Ad Platform Tracking

1. Platform Bias:

Standard ad platform tracking, such as those provided by Facebook Ads or Google Ads, often suffer from platform bias. Each platform tends to attribute conversions to itself, leading to over-reporting. This bias can distort your understanding of which channels are truly driving results, making it difficult to allocate your budget effectively.

2. Data Silos:

Ad platforms typically track data within their own ecosystem. This siloed approach means that cross-platform insights are limited. If you're running campaigns across multiple channels, it becomes challenging to get a unified view of your customer journey and overall marketing performance.

3. Attribution Challenges:

Standard ad platforms often use last-click attribution by default, which credits the final touchpoint before a conversion. This model can undervalue upper-funnel activities like awareness and consideration campaigns that play a crucial role in guiding customers down the funnel.

The Challenges of Google Analytics 4 (GA4)

1. Complexity and Learning Curve:

GA4 introduces a new way of tracking and analyzing data, which can be complex and require a steep learning curve. For marketers used to Universal Analytics, adapting to GA4's event-based model and navigating its new interface can be daunting.

2. Data Sampling:

 GA4 often employs data sampling when processing large datasets, which can lead to inaccuracies. Sampled data might not fully represent your actual traffic and user behavior, leading to potentially misleading insights.

3. Privacy Restrictions:

 With increasing privacy regulations like GDPR and CCPA, GA4 has implemented stricter data collection practices. While this is a positive step for user privacy, it can result in less granular data and limitations on tracking certain user interactions.

The Benefits of Third-Party Tracking Solutions

1. Cross-Platform Attribution:

Third-party tracking solutions excel in providing cross-platform attribution, allowing you to see the complete customer journey across multiple channels. This holistic view helps in accurately identifying which touchpoints contribute most to conversions, enabling better budget allocation.

2. Enhanced Accuracy:

Third-party trackers often utilize advanced algorithms and methodologies to reduce data inaccuracies and biases. This ensures that you get a more precise understanding of your marketing performance without over-reliance on any single platform's data.

3. Customization and Flexibility:

Unlike standard ad platforms and GA4, third-party tracking solutions offer greater customization options. You can tailor tracking to fit your specific business needs, set up custom attribution models, and create detailed reports that align with your marketing goals.

4. Comprehensive Reporting:

Third-party solutions provide in-depth reporting capabilities, combining data from various sources into a single dashboard. This unified reporting helps in making more informed decisions and understanding the true impact of your marketing efforts.

5. Advanced Privacy Compliance:

Many third-party tracking providers prioritize privacy compliance, offering tools and features that help you adhere to regulations while still gaining valuable insights. This balance ensures that you respect user privacy without sacrificing data quality.

Conclusion

While standard ad platform tracking and GA4 offer valuable insights, they come with significant limitations that can hinder your ability to fully understand and optimize your marketing efforts. Third-party tracking solutions address these challenges by providing cross-platform attribution, enhanced accuracy, greater customization, comprehensive reporting, and advanced privacy compliance.

Investing in a robust third-party tracking solution can be a game-changer for your marketing strategy, helping you make data-driven decisions with confidence and ultimately driving better results for your business.

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G&G News
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Good & Gold’s Q1 & Q2 Awards

At Good & Gold, we believe in the power of storytelling through design and strategy. This year, our story has been recognized in a remarkable way—we are thrilled to announce that we’ve been nominated for several prestigious awards and have proudly taken home two significant wins!

The Netty Award Nomination & Winner - Alfred Website (Design - Best Creative Web Design)

The Netty Awards celebrate achievements in the digital landscape, honoring top companies and leaders across more than 100 distinct categories. They set a benchmark for excellence and are a testament to the creativity, innovation, and technical prowess demonstrated by the winners.

We were honored when the Netty Awards reached out to us to let us know we had been recognized and nominated for the Creative Website Design of Alfred Coffee. The goal behind our website design was to blend creativity with functionality, creating a digital experience that would resonate deeply with users. We’re proud of this vision now being celebrated with the Netty Award for Best Creative Web Design. The Alfred website project was a labor of love, and seeing it honored on such a prominent stage is incredibly rewarding for our team.

The Communicator Award Winner - Studio Garrison Website & Rebrand (Professional Services)

Studio Garrison is an award-winning interior design firm that values quality design, innovation, sustainability, and collaboration. Our design team successfully created a new name (Studio Garrison) that was bold and concise for the firm, along with a design system that would stand the test of time.

For the last 30 years, The Communicator Awards have honored excellence, effectiveness, and innovation across all areas of communication. As a highly prestigious award sanctioned and reviewed by the Academy of Interactive & Visual Arts, being recognized as the best in Professional Services for our website and rebrand work is a true honor.

The Drum Awards Nomination - Alfred Web + Email (Best redesign or relaunch)

We were thrilled when the Drum Awards reached out to us to let us know we had been nominated for our work with Alfred and their website/email program in the Best Redesign or Relaunch category. The Drum Awards are a global organization, widely regarded as a benchmark in the marketing and communications industry, known for celebrating the best companies, practices, and most influential individuals shaping the industry.

It's an honor to see our hard work relaunching Alfred’s website and email program recognized among some of the best in the world. This recognition further fuels us to continue creating captivating work that makes an impact. 

We extend our gratitude to The Netty Awards, The Drum Awards, and The Communicator Awards for acknowledging our work and honoring us with these awards and nominations!

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G&G News
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A Milestone for Inclusivity: Celebrating Our NGLCC Certification

We at Good & Gold are thrilled to announce our recent certification by the National Gay & Lesbian Chamber of Commerce (NGLCC). This milestone is not just a mark of recognition—it’s a reflection of our core values and our commitment to fostering diversity, equity, and inclusion in every aspect of our business.

Why This Matters

As an LGBTQ+ and woman-owned company, we understand the importance of representation and inclusivity in the business world. Our team comprises of diverse talents who bring unique perspectives and ideas, driving innovation and creativity. The NGLCC certification is a testament to our efforts in building a business that not only aims for excellence in digital marketing but also champions the rights and recognition of the LGBTQ+ community.

Aligning with Our Values

At Good & Gold, our mission goes beyond providing exceptional digital marketing services. We are dedicated to crafting a brighter future for all, especially for those who have historically been marginalized. This certification aligns perfectly with our ethos of inclusivity and our dedication to supporting causes that defend fundamental rights, like the Equality Act and protections for LGBTQ+ individuals under Title IX.

Our Commitment to the Community

Receiving the NGLCC certification is another step in our journey to help create a more equitable business landscape. It strengthens our resolve to continue advocating for the LGBTQ+ community in and out of the workplace. Whether it’s through diverse hiring practices, supporting LGBTQ+ businesses, or creating campaigns that address and challenge discriminatory legislation, our goal is to make a lasting impact.

What This Means for Our Clients

This certification means that when you partner with Good & Gold, you are choosing a company that does not just deliver results but does so with integrity and a commitment to social justice. It means your brand’s message is crafted by a team that understands diverse audiences because we embody that diversity.

Looking Forward

As we celebrate this achievement, we are motivated by the current socio-political landscape and the upcoming 2024 presidential race, recognizing the critical role we play in advocating for and protecting LGBTQ+ rights. In light of increasing challenges, such as anti-LGBTQ+ legislation and rhetoric, our work and your support are more significant than ever.

Join us in celebrating this milestone. Together, we can continue to push boundaries and make a difference, not just in marketing but in the world.

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Culture
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Earth Day 2024

This Earth Day, we're taking a moment to reflect on our personal connections to the planet we call home. At Good & Gold, we make a point to celebrate the beauty and importance of the Earth in our everyday lives. This Earth Day, we’ve asked each of our employees to give us a glimpse into their relationship with nature. Whether it’s through sustainable practices, efforts to better our environment, or simply reveling in nature, each of us has a unique way on how we connect with the Earth and the important role it plays in our life.

Carrie

For Earth Day, I conduct a household audit to identify areas where we can improve our environmental stewardship. This includes strategies for composting kitchen waste, reducing plastic use, and optimizing energy and water consumption. To connect with nature physically, I enjoy hiking in Forest Park or the Gorge. Additionally, I participate in neighborhood clean-ups, like this year's city-wide effort organized by We Believe in Portland.

Hannah

I spend as much of my time outdoors as I can, whether that’s daily walks in my neighborhood to recharge and take in the fresh air or going out to surf, snowboard, and camp. Mother nature provides us with such a huge playground and never fails to ground me! It’s important to me to do my part everyday in small ways, like biking more as transportation and growing my own vegetables, to keep the Earth happy so we can enjoy it for as long as possible. 

Ryn

I generally take a walk everyday and watch the seasons as they change. I’ve been loving the long spring Portland gets and seeing all the trees and flowers bloom over the last couple of weeks has made me feel very connected to the springtime. 

Parker

The trails by my house are serene and vibrant this time of year. It’s always good to see the foxes and deer out and about again, amongst many other animal populations. Trash pickup along this trail and the woods around it make for a fulfilling springtime and it shows in everyone’s uplifted spirits.

Maggie

I stay connected to the Earth through gardening. I’ve found it so rewarding to learn how to compost, recycle seeds, and use organic materials to support an abundant garden. Gardening is very grounding, and has helped both my physical and mental health! It’s the gift that keeps on giving.


Jackson

Whenever I take time to quietly observe nature, whether in a dense forest or a city park, I start to understand the deep connections among all living things on Earth. These moments make me feel part of a larger, vibrant cycle of life that spans hundreds of millions of years. They also remind me of humanity's significant impact on other species and our environment, highlighting our greater responsibility as stewards of the Earth. These observations help me stay committed to reducing my ecological footprint by minimizing waste, using renewable energy at home, supporting conservation efforts, and engaging in land restoration projects.

Kyle

I love Earth. I enjoy spending my spare time surfing, snowboarding, and riding bikes on the fun playground Earth provides. I also enjoy the cute animals and interesting plants that you can find on land and in the ocean. Earth is pretty cool, I think everyone should do their part to protect it.

Alison

Most mornings I start the day with a bike ride. As the city wakes up - usually with a stunning sunrise - I’m pedaling through Portland’s parks, vibrant neighborhoods, and winding trails, giving me a feeling of abundant appreciation for this planet. The fresh air fills my lungs, and the sights and sounds of the environment become vividly alive, reminding us of the importance of preserving and cherishing our planet. Each turn of the pedal serves as a gentle reminder of our responsibility to protect and sustain the natural world for future generations.

Emily

A big focus for me is how to reduce my environmental footprint. This includes biking more often, using reusable items such as totes for shopping, and growing my food in my garden! This year I’m planning on a couple of new home projects focused on the environment as well, including raising chickens and starting a worm bin! 


Iulia

Gardening and embarking on long bike rides through nature serve as my sacred rituals. In the garden, I nurture life from seed to fruition, grounding myself in the cycles of growth. Through these acts, I find solace and belonging, harmonizing with the natural world around me and fostering a profound sense of interconnectedness.