New Introducing Quick Builds: designed for rapid deployment of high-quality web & marketing solutions

Zupan's

Brand Strategy
Paid Media
Email Design
Email Marketing
SEO

Zupan’s was up against intense competition in Portland’s specialty grocery space. They needed stronger visibility and more efficient digital performance across search, paid media, and email. Good & Gold focused on rebuilding their local search authority, sharpening paid media for high intent moments, and strengthening email engagement around their fiftieth anniversary. The result was a clear lift in revenue and a more resilient digital presence.

Zupan's
Zupan’s needed stronger visibility and performance in a crowded grocery market. By tightening search authority, refining paid media for high-intent moments, and refreshing email around their 50th anniversary, they saw higher engagement, stronger discoverability, and meaningful revenue growth across all digital channels.
5 minutes

Goal

About the Client: 

Zupan’s Markets is a long-standing specialty grocer in Portland that has served the community for 50 years. They are known for high quality products, a strong wine program, and a loyal customer base. They came to us looking for stronger digital visibility, improved customer engagement, and a clearer path for seasonal and event-focused revenue.

The Challenge: 

Zupan’s competes in a crowded and maturing grocery market in Portland. Rising ad costs, shifting online shopping behavior, and strong regional competitors created pressure on both visibility and conversions. They needed a coordinated approach that protected market share and supported key seasonal programs.

Strategy

The Approach:

We built an integrated plan that aligned search, paid media, and email around key shopping moments, stronger local presence, and clearer paths to online ordering. Each channel supported the same goal: make Zupan’s easier to find, easier to choose, and easier to buy from.

  • Paid Media: Promoted catering and Cellar Z private dining while supporting key holiday ordering moments to keep Zupan’s visible for high intent searches.
  • SEO: Rebuilt local search authority through improved content, metadata, and site health, with a focus on pages tied to catering and seasonal ordering.

Email Marketing: Used the fiftieth anniversary as a central theme while expanding segmentation and refreshing automations to strengthen customer engagement and lifetime value.

Key Tactics and Execution

Paid Media

  • Stronger creative aligned with seasonal menu planning and key events.
  • More effective use of Performance Max targeting that reached shoppers across search and shopping surfaces.
  • Timely budget shifts that supported holiday surges and in-store events.

SEO

  • Keyword-focused rewrites for priority pages.
  • Meta title and description improvements that reinforced local relevance.
  • Technical fixes that improved crawl efficiency and supported ranking growth.
  • Keyword gap analysis to uncover new opportunities for category pages and seasonal offerings.

Email Marketing

  • Updated the on-site email popup with fiftieth anniversary creative and incentives
  • Full automation refresh with new offers, department spotlights, and online ordering prompts.
  • Introduced browse abandonment and online order bounce back automations to capture missed revenue.

Want a digital program that lifts revenue across search, paid media, and email? Start a discovery call with our team.

Results

Performance marketing strategy updates drove strong revenue growth, increased discoverability, and meaningful engagement across all digital channels.

  • Email
    • 78% increase in automation attributed revenue year over year
    • 18% increase in campaign attributed revenue year over year
  • SEO
    • 103% increase in organic revenue year over year
    • 120% increase in organic clicks year over year
  • Paid Media
    • 1,684% ROAS, starting from $0 (no ecomm focus last year)
    • $66,347 online revenue, starting from $0

Results

Performance marketing strategy updates drove strong revenue growth, increased discoverability, and meaningful engagement across all digital channels.

  • Email
    • 78% increase in automation attributed revenue year over year
    • 18% increase in campaign attributed revenue year over year
  • SEO
    • 103% increase in organic revenue year over year
    • 120% increase in organic clicks year over year
  • Paid Media
    • 1,684% ROAS, starting from $0 (no ecomm focus last year)
    • $66,347 online revenue, starting from $0
book your free discovery call
No items found.
RELATED CASE STUDIES

Café Matcha

We translated Café Matcha’s analog world (Japanese-style diner aesthetic, newsprint tones, clean type, matcha greens) into an email program built for ritual and early momentum.
Email Design
Email Marketing
Email Automations
Brand Strategy

CHANI

We helped CHANI boost visibility with a content-led SEO strategy that honored their voice and drove an 8,000%+ increase in organic clicks
SEO
Content Strategy

Oregon Fruit Company

We helped Oregon Fruit scale beyond branded search with a full-funnel paid media strategy that drove steady month-over-month growth.
Paid Media

Alfred Coffee / Toast x Klaviyo

We used Alfred's Toast x Klaviyo data to grow their list, increase email-driven revenue, and connect email strategy to both online and in-store performance.
Email Marketing
Brand Strategy