Case Study: Oregon Fruit Company Paid Media & Creative Services

Paid Media

Oregon Fruit needed to move beyond branded searches and start winning new customers in a crowded B2B space. We built a paid media strategy that separated branded from non-branded campaigns, tested creative that spoke directly to brewers, and audience testing across platforms. The result? Steady month over month conversions with about 40% of new orders coming from paid media every month.

Oregon Fruit Company

We helped Oregon Fruit scale beyond branded search with a full-funnel paid media strategy that drove steady month-over-month growth.

7 Minutes

Goal

Oregon Fruit has been supplying premium fruit since 1935. Their aseptic purees are trusted by brewers, cideries, distilleries, and foodservice operators nationwide. Unlike competitors, Oregon Fruit balances its long legacy with a strong e-commerce presence, ensuring breweries and cafés can order directly online. They partnered with us to scale their digital footprint and strengthen their paid acquisition funnel.
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The Challenge:

Low brand visibility outside core fermentation loyalists; most conversions were branded search.
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Need to scale e-commerce revenue in a niche B2B market with long buying cycles.
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Inefficient media mix where branded campaigns drove most revenue, but non-branded efforts underperformed.
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Attribution gaps between Shopify, GA4, and Meta pixel data made it difficult to prove ROI internally.

Strategy

We built a full-funnel strategy designed to capture both loyal buyers and new high-value customers:
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Google Search & PMax:

Segmented branded vs. non-branded campaigns to control efficiency.
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Deployed Performance Max to reach new B2B buyers while maintaining branded efficiency.‍

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Meta Ads:

Re engagement across the funnel has helped generate solid click > add to cart and add to cart > purchase ratios.

Retargeting flows that highlighted products and use cases.

‍Key Tactics and Execution:

‍We planned, produced, and art directed a photoshoot to provide Oregon Fruit with fresh, conversion-focused creative. The new imagery emphasized craft, quality, and use-case storytelling, driving stronger engagement across Meta and Google campaigns.

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