Come for the coffee, stay for the vibes. Since they opened their very first coffee shop in 2013, Alfred has built a passionate following with eye-catching and unique cafe designs (no cookie-cutters here), top-notch customer service, and instagrammable drinks like their World-Famous Iced Vanilla Latte.
Alfred wanted to lean into their brand’s “clean girl” aesthetic and streamline their digital presence with a simple, easy to navigate website and a seamless e-commerce experience.
Our design prioritized the customers visiting Alfred’s site by creating a user experience that primarily allows users to easily learn about and purchase products. It also makes it simple for users to find an Alfred Coffee location nearby, navigate multiple order-ahead options for in-cafe drinks, and even take a quiz to discover which subscription model is the best fit for them based on their daily coffee (or matcha) consumption!
Improved user experience focused on ecommerce.
Simplified navigation and user interface.
Sleek, elevated design that lets Alfred’s clever branding shine.
