Good & Gold has a brand-new home on the internet! Here’s why we redesigned, how we approached the project, and why we chose Webflow.

Our general insights on digital marketing, specific to a very strange moment in time.

Confused by the countless options for placements, formats, and objectives for Facebook and Instagram ads? Allow us to demystify.

One of the most effective channels of marketing communication, email is likely essential to your business. As we like to say around here, it’s direct, action-oriented, and measurable, and provides a clear window into the preferences and desires of your actual customers.

The internet is a rapidly shapeshifting place, with new technologies quickly emerging, pivoting, or falling out of favor all the time. With that comes a plethora of options to face when the time comes to build or revamp your web presence. It can be overwhelming.

In the marketing industry, early fall is a crucial time. Right now is your chance to prepare and lay the groundwork for Q4, when consumerism is at its peak and your anxiety levels are also likely to spike

If you keep your ear to the ground on financial and business news like we do, you’ve likely been watching the recent flurry of headlines with more than a little dread. What’s going on with the 800-point drop in the Dow? Is a recession coming? What’s up with the “crazy inverted yield curve”?

The data to be gleaned from email marketing is powerful and practically endless. Your email channel is your direct window into your actual audience of real customers—what do they respond to, what inspires them, what bores them? What do they WANT? (And...do they like emojis?)