The Deep Dive
We think about digital marketing and design...a lot. Jump in and join us.
Should You Be on Shopify?
July 20, 2020
Known for a robust e-commerce experience that’s baked into the core codebase, Shopify is a powerhouse that allows for efficient product management and a finely-tailored user experience.
How to Master Direct to Consumer Marketing
June 10, 2020
With third-party retailers and wholesalers compromised, read our tips for efficiently shifting to a “direct to consumer” marketing model.
Welcome to Our New Website
April 21, 2020
Good & Gold has a brand-new home on the internet! Here’s why we redesigned, how we approached the project, and why we chose Webflow.
Marketing in the Time of Coronavirus
March 30, 2020
Our general insights on digital marketing, specific to a very strange moment in time.
A Guide to Facebook Ad Placements and Formats
February 23, 2020
Confused by the countless options for placements, formats, and objectives for Facebook and Instagram ads? Allow us to demystify.
How to Choose the Right Email Platform
January 21, 2020
One of the most effective channels of marketing communication, email is likely essential to your business. As we like to say around here, it’s direct, action-oriented, and measurable, and provides a clear window into the preferences and desires of your actual customers.
Which Website Platform Is Best for You?
December 13, 2019
The internet is a rapidly shapeshifting place, with new technologies quickly emerging, pivoting, or falling out of favor all the time. With that comes a plethora of options to face when the time comes to build or revamp your web presence. It can be overwhelming.
Clean Up Your Marketing Channels for 4th Quarter
September 23, 2019
In the marketing industry, early fall is a crucial time. Right now is your chance to prepare and lay the groundwork for Q4, when consumerism is at its peak and your anxiety levels are also likely to spike
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