5 Essential A/B Tests for Email Marketing

Your email channel is your direct window into your actual audience of real customers—what do they respond to, what inspires them, what bores them?

E-Mail Marketing, Content StrategyKatie VaughanJuly 10, 2019A/B Testing

How to Boost Conversions with Social Proof

Learn why social proof is so darn powerful—and how it can help your marketing.

Marketing StrategyDenise NickersonMay 31, 2019Social Media, Content Strategy

The Benefits of Using Google’s Smart Shopping Campaigns

Smart Shopping allows you to supplement your classic Google Shopping ads, which are shown based on a combination of on-page copy, Merchant Feed data, and more.

Paid MediaSpencer SolowayMarch 25, 2019Google Shopping, Dynamic Display, Smart Shopping

Three Ways to Use Custom Fonts in Squarespace

Behold, the three most common ways to upload custom fonts to Squarespace.

Web DesignRachel RitchieFebruary 20, 2019CSS, Squarespace

The 2019 Digital Marketing Glossary

Whether you’re tackling your own digital marketing or working with an agency, this little glossary should give you a good lay of the land.

E-Mail Marketing, Paid Media, SEO, Web DesignCarrie Hinton RitchieJanuary 21, 2019Glossary

How to Build an Effective E-Commerce Promotion

Running promotions via social advertising, search engine marketing, or Amazon marketing? Set yourself up for success with our simple, data-driven tips.

Katie VaughanDecember 11, 2018

Facebook Myths and Realities

There are some harsh spotlight, confusion and misconceptions about the way the social media giant actually works tend to spread rather quickly.

Paid MediaSpencer SolowayNovember 16, 2018Facebook, Social Media

Clean Up Your Marketing Channels for 4th Quarter

In the marketing industry, September is a crucial month. This month is your chance to prepare and lay the groundwork for Q4, when consumerism is at its peak.

5 Ways to Check Your Website’s SEO

Ranking appropriately within search engines like Google and Bing is an integral piece of the modern digital marketing puzzle. Read on for tips and tricks.

SEO, Content StrategySpencer SolowayAugust 13, 2018Meta Tags, 4xx Errors, Information Architecture

How to Drive Revenue with Email Automation

When it comes to content strategy, our mantra is to deliver the right content to the right people at the right time. Sounds pretty simple...but it’s not.

10 Signs You’re Ready for a Rebrand

Check out our 10 surefire signs that you’re due (or, more likely, overdue) for a rebrand.

Branding, Web DesignRachel RitchieApril 16, 2018Logo & Design, Brand Expression

Content 101: How to Develop Your Content Strategy

Why do you need a content strategy to begin with? Because if you are an expert at anything sharing your expertise is the best way to naturally engage consumers.

Content Strategy, BrandingRachel RitchieMarch 2, 2018Marketing Strategy

Five Apps for Effectively Managing Social Media

Managing your social media effectively can sometimes feel like juggling a hundred different variables. Worry not. We've got some free solutions to help!

Paid Media, Content Strategy, BrandingKatie VaughanFebruary 8, 2018Social Media, Instagram, Facebook

3 Ways to Kickstart Your 2018 Marketing Strategy

We know it can be tough to figure out where to focus your efforts, so we've compiled our recommendations on three key areas of digital marketing strategy.

SEO, Research & Analytics, Paid MediaKatie VaughanJanuary 10, 2018Google Analytics, Paid Social, Marketing Strategy

The Top 10 Digital Marketing Trends of 2018

From chatbots to consumer security, there will be a whole lot changing in the new year—so much that it was pretty painful to cut our list down to just 10 tips!

How Can Google Ad Grants Help Nonprofits?

On our blog and in our downloadable e-books, we dive deep into digital marketing tips, tricks, and trends related to SEO, Email Marketing, SEM, and more.

Paid Media, BrandingKatie VaughanNovember 10, 2017Google Ad Grants

Boost Your Reach and Engagement With Paid Social

As a business owner, you’ve likely poured your energy into building your social team, finding the perfect filters, and vibing those captions just right. Why?

Paid MediaKatie VaughanOctober 10, 2017Paid Social, Social Media, Facebook, Instagram