The Journal

Latest updates, deep dives and essential reads.
Categories
Best Practices
Design Guide for Launching a Small Brand
February 23, 2024
This concise design guide is your roadmap to success. Whether you're venturing into e-commerce, retail, or service-based industries, ensure your brand stands out with this essential design guide.
Best Practices
Master Your Email Subscribers' Preferences In 90 Days
January 19, 2024
Unlock a successful email marketing strategy! Explore our latest blog post to discover email subscriber preferences and why they are important for your email marketing strategy. From personalized settings to efficient management, elevate your approach with expert insights.
Best Practices
Think Big, Grow Local
December 22, 2023
Empowering Local Businesses with Cutting-Edge Digital Marketing
Culture
Good & Gold's 2023 Holiday Gift Guide
November 22, 2023
Discover the perfect presents with our holiday gift guide – thoughtful ideas for a joyful season.
Best Practices
The Ultimate Glossary of Digital Marketing Terms
October 12, 2023
Demystify the digital landscape with our comprehensive digital marketing glossary, clarifying industry jargon and boosting your expertise.
Culture
Digital Design Trends For The 2023 Holiday Season
October 5, 2023
Digital design inspiration: A treasure trove of creative ideas and trends, fueling innovation in the ever-evolving world of digital design.
Paid Media
Boosted Posts vs. Paid Ads: All You Need to Know to Stay Ahead of the Game
October 4, 2023
Everything you need to know about boosted posts vs. paid ads to make an informed decision for your social media marketing strategy.
SEO
How to Maximize Black Friday Cyber Monday Online Sales with an Effective SEO Strategy
September 28, 2023
Boost your BFCM sales with a well crafted SEO strategy. Research and keywords, optimize your website, keep tabs on technical SEO and analytics for a successful and profitable Black Friday Cyber Monday season.
Best Practices
Black Friday/Cyber Monday Paid Media Strategy
September 25, 2023
Are you ready for Black Friday and Cyber Monday? Here’s your winning Black Friday Paid Media Strategy tips to make the most out of this selling season.
Culture
8 Digital Marketing Tips for Lifestyle Outdoor Brands
September 14, 2023
Effective digital marketing for lifestyle outdoor brands requires clear audience, compelling content, data analysis, SEO optimization, and a strong social media presence.
SEO
How To Preserve SEO During A Shopify Website Migration
August 17, 2023
Mastering Shopify website migration: A comprehensive guide to preserving SEO and boosting success.
Email Marketing
How To Execute A Multichannel Digital Marketing Strategy For An Established Ecommerce Brand
August 3, 2023
Taking an in-depth look at how our work led Bernardo to success across multiple digital marketing channels: email, paid media, and SEM.
Best Practices
GA4 101: A Comprehensive Guide To The Future Of Analytics
April 25, 2023
Part 1 of 4: The biggest tracking changes coming with Google Analytics 4, and what you need to know about them!
Technology
Answers To The 5 Most Pressing GA4 Questions Everyone’s Asking
March 22, 2023
Unlock the full potential of your website data with an upgrade to Google Analytics 4.
Technology
Web3 and Machine Learning: Exploring the Future of Decentralized AI
February 24, 2023
The intersection of web3 and machine learning, how they are changing the landscape of decentralized AI, and their effects on digital marketing.
Best Practices
Plot Spotting: 2023 Digital Marketing Trends
January 24, 2023
Good & Gold is taking the guesswork out of where to focus your 2023 marketing budget
Best Practices
How Digital Marketing Channels Play Together
November 28, 2022
Why omnichannel marketing is a must in 2023
Best Practices
Holiday Design Inspiration for Your Marketing Channels
October 17, 2022
We’ve rounded up some very merry design inspiration for all your holiday marketing needs this season!
Best Practices
Clean Up Your Marketing Channels for 4th Quarter
September 21, 2022
In the marketing industry, early fall is a crucial time. And with shopping taking place overwhelmingly online, it has becom more crucial than ever. Right now is your chance to lay the groundwork for Q4, and make sure your business is prepared for the onslaught.
Email Marketing
Refreshing Consent & Re-engagement
August 10, 2022
Maintaining an engaged audience is an important key to success in your email marketing program. Learn why refreshing consent is important, and how to keep your audience engaged.
Culture
Cracked Spines: Summer Reading with the Good & Gold Team
July 22, 2022
Sun’s out, books out! Dive into our Summer Reading List and cool off with some hot reads.
Best Practices
UX Best Practices: The Ultimate Checklist
July 13, 2022
This simple checklist helps us (and you!) assess and improve any website’s quality of user experience.
Culture
A Q&A With Our Co-Founder & CEO Carrie Ritchie
June 29, 2022
With Pride Month coming to a close this week, we chatted with our CEO & Co-Founder Carrie and got to know not just her wonderful queer self, but her thoughts on bringing Pride into the workplace all year long.
Culture
Cracked Spines - May 2022
May 20, 2022
Check out our recommended “lifestyle improvement” reads for all your self-betterment needs!
Culture
Cracked Spines - It's National Poetry Month!
April 27, 2022
What we're reading and loving (and reciting) during National Poetry Month here at Good & Gold.
Best Practices
6 Digital Marketing Tips for Food & Beverage Brands
April 25, 2022
Sweeten your digital strategy with these essential tactics tailored for the food and beverage industry.
Paid Media
Performance Max 101: How We’re Using Google’s New Tool
April 6, 2022
Google’s latest campaign type could improve your conversions by 11%. Here’s how it works.
Best Practices
How We Make Remote Work Work
March 29, 2022
We’ve embraced a few key best practices that can make a difference for any business that's leaning into remote work for the long-haul.
Culture
Cracked Spines - Women's History Month Edition
March 18, 2022
What we're reading and loving as we celebrate Women's History Month here at Good & Gold.
Why We Love Webflow
February 25, 2022
Innovative and on the cutting edge of technology, Webflow is a powerful website builder with agency-grade customization options.
Best Practices
Are You Ready for SMS Marketing?
February 14, 2022
The popularity of SMS marketing is surging, especially for e-commerce brands. Are you ready to use SMS to reach your customers?
Culture
Cracked Spines - Black Authors We Love
February 11, 2022
What we're reading and loving as we celebrate Black History Month at Good & Gold.
Best Practices
5 Essential Digital Marketing Tips for Outdoor Brands
February 8, 2022
Are you using SMS to reach your customers? How about UGC? Here are 5 tips for outdoor brands to succeed in 2022.
Culture
Cracked Spines - New Year, New Book?!
January 18, 2022
Cracked Spines: A monthly column about what we're reading and loving here at Good & Gold.
Culture
A Very Good & Gold Holiday Gift Guide
November 29, 2021
Take the stress out of shopping with our holiday gift guide, featuring our favorite businesses around. (Sure, we're biased!)
Email Marketing
A Gallery of Email Templates
November 8, 2021
As 2021 starts to wind down, we take a look at a handful of the custom email templates we created this year, from clean and simple to highly branded.
Best Practices
Digital Marketing Musts for the 2021 Holiday Season
October 27, 2021
Online retailers are bracing for record-breaking holiday shopping amidst all the supply chain chaos. Are you ready?
Culture
Cracked Spines - The Holiday Gifting Edition
October 25, 2021
Cracked Spines: A monthly column about what we're reading and loving here at Good & Gold.
Email Marketing
Understanding Apple’s Mail Privacy Protection Update
October 5, 2021
Learn how to adapt to the changes in email performance data by planning for Apple’s Mail Privacy Protection update.
Culture
Cracked Spines - Back to School Edition
September 17, 2021
Cracked Spines: A monthly column about what we're reading and loving here at Good & Gold.
Best Practices
The Post-Pandemic E-Commerce Conundrum
August 16, 2021
If your online revenue surged during the pandemic, you're among the lucky few. But with big expectations looming, how can you match those numbers moving forward?
Culture
Cracked Spines - Pride Edition
June 28, 2021
Cracked Spines: A monthly column about what we're reading and loving here at Good & Gold.
Paid Media
Your SEM Questions, Answered
June 1, 2021
Search Engine Marketing is one of the toughest landscapes of the ever-changing digital marketing universe. Here, we tackle some of the common questions we receive.
Culture
Cracked Spines - The Books We Loved in May 2021
May 31, 2021
Cracked Spines: A monthly column about what we're reading and loving here at Good & Gold.
Best Practices
Five Ways to Optimize Your Shopify Website
May 3, 2021
We've got some simple tips and tricks to ensure your Shopify website is performing at its best.
Culture
Cracked Spines - The Books We're Loving in April 2021
April 20, 2021
Introducing Cracked Spines: A monthly column about what we're reading and loving here at Good & Gold.
Email Marketing
The Long-Term Benefits of Email Automations
March 31, 2021
How to create long-term value by rethinking email automations from the ground up.
G&G News
Good & Gold Wins 3 AMA MAX Awards!
March 17, 2021
Category wins for email marketing and website design plus an overall nod for "Best In Show" capped off a year of hard work for G&G.
Best Practices
How to Build Brand Awareness & Interest
March 3, 2021
With economic stimulus on the way, we’ve gathered ideas for gaining customers as we emerge from the pandemic.
Culture
Five Black-Led Organizations to Support Year-Round
February 1, 2021
If your business is committed to racial justice, your efforts can’t begin and end with Black History Month. Here are five organizations working toward equity 24/7.
Culture
Our Silver Linings of 2020
December 18, 2020
We take a look at the brighter side of The Year That Was. Plus, a year's worth of our favorite songs and odd monthly poems.
SEO
SEO Copywriting with a Human Touch
December 8, 2020
Your website’s content needs to please search algorithms—but it should also delight real live human beings.
Best Practices
How to Prep for the 2020 Holiday Shopping Season
November 10, 2020
What will a quarantine holiday mean for holiday shopping? We’re betting on a big year for e-commerce, and we’ve got big ideas for you.
SEO
We’ve Optimized Our SEO Services
October 14, 2020
SEO is an ever-evolving field, and while the basic underpinnings of solid organic optimization are similar for every website, we’ve adjusted our approach to allow for more flexibility and strategic thinking for our clients.
Best Practices
The Value of Retargeting
August 17, 2020
With clients and customers increasingly doing their shopping online, here’s how to capture their attention with effective retargeting campaigns.
Technology
Should You Be on Shopify?
July 20, 2020
Known for a robust e-commerce experience that’s baked into the core codebase, Shopify is a powerhouse that allows for efficient product management and a finely-tailored user experience.
Best Practices
How to Master Direct to Consumer Marketing
June 10, 2020
With third-party retailers and wholesalers compromised, read our tips for efficiently shifting to a “direct to consumer” marketing model.
G&G News
Welcome to Our New Website
April 21, 2020
Good & Gold has a brand-new home on the internet! Here’s why we redesigned, how we approached the project, and why we chose Webflow.
The 2020 Web Design & Development Glossary
April 16, 2020
When navigating the complicated language of web design and development, things can get pretty confusing. We're here to help.
Best Practices
Marketing in the Time of Coronavirus
March 30, 2020
Our general insights on digital marketing, specific to a very strange moment in time.
Paid Media
A Guide to Facebook Ad Placements and Formats
February 23, 2020
Confused by the countless options for placements, formats, and objectives for Facebook and Instagram ads? Allow us to demystify.
Email Marketing
How to Choose the Right Email Platform
January 21, 2020
One of the most effective channels of marketing communication, email is likely essential to your business. As we like to say around here, it’s direct, action-oriented, and measurable, and provides a clear window into the preferences and desires of your actual customers.
Technology
Which Website Platform Is Best for You?
December 13, 2019
The internet is a rapidly shapeshifting place, with new technologies quickly emerging, pivoting, or falling out of favor all the time. With that comes a plethora of options to face when the time comes to build or revamp your web presence. It can be overwhelming.
Best Practices
Why Digital Marketing Is Recession-Proof
August 22, 2019
If you keep your ear to the ground on financial and business news like we do, you’ve likely been watching the recent flurry of headlines with more than a little dread. What’s going on with the 800-point drop in the Dow? Is a recession coming? What’s up with the “crazy inverted yield curve”?
Email Marketing
5 Essential A/B Tests for Email Marketing
July 10, 2019
The data to be gleaned from email marketing is powerful and practically endless. Your email channel is your direct window into your actual audience of real customers—what do they respond to, what inspires them, what bores them? What do they WANT? (And...do they like emojis?)
Best Practices
How to Boost Conversions with Social Proof
May 31, 2019
Learn why social proof is so darn powerful—and how it can help your marketing.
Paid Media
The Benefits of Using Google’s Smart Shopping Campaigns
March 25, 2019
Smart Shopping allows you to supplement your classic Google Shopping ads, which are shown based on a combination of on-page copy, Merchant Feed data, and more.
Technology
Three Ways to Use Custom Fonts in Squarespace
February 20, 2019
Behold, the three most common ways to upload custom fonts to Squarespace.
Best Practices
The 2021 Digital Marketing Glossary
February 16, 2019
Whether you’re tackling your own digital marketing or working with an agency, this little glossary should give you a good lay of the land.
Best Practices
How to Build an Effective E-Commerce Promotion
December 11, 2018
Running promotions via social advertising, search engine marketing, or Amazon marketing? Set yourself up for success with our simple, data-driven tips.
Paid Media
Facebook Myths and Realities
November 16, 2018
There are some harsh spotlight, confusion and misconceptions about the way the social media giant actually works tend to spread rather quickly.
SEO
5 Ways to Check Your Website’s SEO
August 13, 2018
Ranking appropriately within search engines like Google and Bing is an integral piece of the modern digital marketing puzzle. Read on for tips and tricks.
Email Marketing
How to Drive Revenue with Email Automation
July 3, 2018
When it comes to content strategy, our mantra is to deliver the right content to the right people at the right time. Sounds pretty simple...but it’s not.
10 Signs You’re Ready for a Rebrand
April 16, 2018
Check out our 10 surefire signs that you’re due (or, more likely, overdue) for a rebrand.
Best Practices
Content 101: How to Develop Your Content Strategy
March 2, 2018
Why do you need a content strategy to begin with? Because if you are an expert at anything sharing your expertise is the best way to naturally engage consumers
Technology
Five Apps for Effectively Managing Social Media
February 8, 2018
Managing your social media effectively can sometimes feel like juggling a hundred different variables. Worry not. We've got some free solutions to help!
Paid Media
3 Ways to Kickstart Your 2018 Marketing Strategy
January 10, 2018
We know it can be tough to figure out where to focus your efforts, so we've compiled our recommendations on three key areas of digital marketing strategy.
Best Practices
The Top 10 Digital Marketing Trends of 2018
December 12, 2017
From chatbots to consumer security, there will be a whole lot changing in the new year—so much that it was pretty painful to cut our list down to just 10 tips!
Paid Media
How Can Google Ad Grants Help Nonprofits?
November 10, 2017
On our blog and in our downloadable e-books, we dive deep into digital marketing tips, tricks, and trends related to SEO, Email Marketing, SEM, and more.
Paid Media
Boost Your Reach and Engagement With Paid Social
October 10, 2017
As a business owner, you’ve likely poured your energy into building your social team, finding the perfect filters, and vibing those captions just right. Why?
Paid Media
How Dynamic Display Can Help You Sell More
September 11, 2017
Wondering if you should add dynamic display ads into your digital marketing rotation? The answer is a resounding “yes!”
G&G News
Digital Marketing Game-Changers
August 8, 2017
We want to share all the exciting presenters and big ideas from this year’s conferences. We hope you find them useful!
Technology
How to Track Squarespace Form Conversions in Google Analytics
August 4, 2017
Learn how to track form fill conversions in Squarespace as a goal through Google Analytics in our latest video tutorial.
SEO
How to Make Local SEO Work for You
July 13, 2017
Optimizing your website by ridding it of the technical issues is very important—but it’s only part of the battle. Learn how to make local SEO work for you.
Paid Media
The Importance of Google Shopping Campaigns
June 13, 2017
Recently, we've seen substantial client successes with Google Shopping campaigns, so we thought we'd share some insights.
Paid Media
How to Master Paid Digital Media
April 12, 2017
This month, we thought we’d share our approach to paid digital media, and more specifically, an overview of our retargeting services.
SEO
What's the Point of Search Engine Optimization?
January 17, 2017
To most people, what translates as “successful SEO" is ranking first in Google for the specific terms that you choose. Well...that’s only partially correct.
Email Marketing
The Importance of Email Marketing
November 23, 2016
Oftentimes the most effective unpaid channel for our clients is not necessarily SEO or even social media, but e-mail marketing. Here's why.
Technology
How to Set up Google Analytics
October 26, 2016
Why should you set up Google Analytics for your website? And how do you do it? We'll show you!
SEO
Getting Started With Search Engine Optimization
October 23, 2016
Since a solid Search Engine Optimization (SEO) strategy is essential to every business, we've got five simple tips to get you started.
Best Practices
How to Choose a Name for Your Business
October 4, 2016
You’ve got a great idea. You may even have a product ready to sell. But there’s just one problem, what are you going to call yourself?
Email Marketing
Great Ideas for Email Marketing Content
September 26, 2016
You’ve mastered inbound marketing; you’ve gotten hundreds or thousands of newsletter subscribers waiting to hear from you. So the question becomes, now what?
Best Practices
5 Tips to Create a Great Call to Action
September 19, 2016
So you’re about to send out an e-mail, maybe launch a new piece of content, or just want to add a button on your site. Here are five tips to ensure success.
Email Marketing
How to Choose an Email Marketing Platform
September 13, 2016
One of the first major marketing decisions a company makes is how it will reach out to customers via e-mail. Learn what software is right for your company.
Contact us
Facing digital marketing or design challenges? Want to take your business to the next level? Let’s talk solutions.