What happens when you flood paid channels with fresh creative? For Bernardo, it unlocked their best performance yet. We partnered with the brand to overhaul its creative strategy, giving Meta and Google more assets to optimize and audiences to engage. The outcome: lower CPAs, higher conversion rates, and a proven playbook for future creative-led growth.
As customer acquisition costs rose and performance began to plateau, Bernardo faced a classic scaling challenge: creative fatigue. Meta and Google campaigns were limited by a narrow range of assets, while competition on branded search intensified (Amazon, Nordstrom, Zappos bidding aggressively). The brand needed to improve ROAS, lower CPAs, and build a sustainable testing loop to inform future creative direction, all while holding its share of voice in a fiercely competitive market.
We implemented a comprehensive creative-first paid media strategy designed to maximize performance across all channels. The heart of the approach was a full-scale creative refresh, supplying platforms with a richer mix of lifestyle imagery, editorial product video, UGC, and carousel formats, giving algorithms and our team far more to optimize against.
On Meta, this new creative unlocked improved segmentation by age and funnel stage while enabling retargeting audiences to perform at their highest ROAS to date.
Simultaneously, refreshed Performance Max campaigns leveraged the same creative variety to lift conversion rates and lower CPAs, while smart segmentation allowed us to fine-tune prospecting versus retargeting efficiency. We also evolved our branded search defense to combat rising competition from Amazon and major retailers. Additionally, upper-funnel audience growth on TikTok, driven by organic content and targeted video views, supported cross-channel retargeting performance on Meta and Google.
Throughout the campaign, creative insights directly informed ongoing optimization cycles, driving a virtuous loop of testing, learning, and scaling.
To drive measurable impact, we didn’t just add new creative, we built a feedback loop between content, media strategy, and optimization. Close-up lifestyle imagery, editorial video, user-generated content, and high-converting carousel formats were rapidly tested across Meta and Google. As the data rolled in, we segmented audiences more intelligently (by age, funnel stage, and LTV potential), enabling us to scale the top performers and refine underperforming segments.
Google Performance Max campaigns, refreshed with this creative mix, saw conversion rates climb and CPAs fall. Meanwhile, branded search efforts helped Bernardo maintain top impression share against aggressive competitors like Amazon and Nordstrom.
On Meta, creative-led conversion campaigns delivered record ROAS and drove retargeting efficiencies, while lead generation campaigns added a scalable stream of high-LTV email leads to Bernardo’s CRM. Organic and video-driven activity on TikTok expanded the brand’s engaged audience, strengthening retargeting pools across Meta and Google. Most importantly, these creative cycles revealed which assets drive conversions, giving Bernardo actionable insights to guide both future ad creative and broader brand storytelling.
Bottom line: More creative volume, smarter targeting, and optimized testing cycles turned Bernardo’s paid channels into scalable growth engines, with Meta and Google delivering the brand’s best YoY gains in ROAS, revenue, and engagement.
449% ROAS (up from 278%)
$345K in revenue (up 178%)
107K clicks (up 123%)
4.59% CTR (up from 3.47%)
Meta’s creative refresh more than doubled click volume and drove a 61% lift in ROAS, while increasing efficiency and conversion quality across campaigns.
1,112% ROAS (up from 756%)
$601K in revenue (up 40%)
70K clicks (up 84%)
4.6M impressions (up 31%)
Google Performance Max campaigns achieved record efficiency, driving higher revenue on slightly lower spend, with click volume nearly doubling YoY.
To drive measurable impact, we didn’t just add new creative, we built a feedback loop between content, media strategy, and optimization. Close-up lifestyle imagery, editorial video, user-generated content, and high-converting carousel formats were rapidly tested across Meta and Google. As the data rolled in, we segmented audiences more intelligently (by age, funnel stage, and LTV potential), enabling us to scale the top performers and refine underperforming segments.
Google Performance Max campaigns, refreshed with this creative mix, saw conversion rates climb and CPAs fall. Meanwhile, branded search efforts helped Bernardo maintain top impression share against aggressive competitors like Amazon and Nordstrom.
On Meta, creative-led conversion campaigns delivered record ROAS and drove retargeting efficiencies, while lead generation campaigns added a scalable stream of high-LTV email leads to Bernardo’s CRM. Organic and video-driven activity on TikTok expanded the brand’s engaged audience, strengthening retargeting pools across Meta and Google. Most importantly, these creative cycles revealed which assets drive conversions, giving Bernardo actionable insights to guide both future ad creative and broader brand storytelling.
Bottom line: More creative volume, smarter targeting, and optimized testing cycles turned Bernardo’s paid channels into scalable growth engines, with Meta and Google delivering the brand’s best YoY gains in ROAS, revenue, and engagement.
449% ROAS (up from 278%)
$345K in revenue (up 178%)
107K clicks (up 123%)
4.59% CTR (up from 3.47%)
Meta’s creative refresh more than doubled click volume and drove a 61% lift in ROAS, while increasing efficiency and conversion quality across campaigns.
1,112% ROAS (up from 756%)
$601K in revenue (up 40%)
70K clicks (up 84%)
4.6M impressions (up 31%)
Google Performance Max campaigns achieved record efficiency, driving higher revenue on slightly lower spend, with click volume nearly doubling YoY.
