Rendered

Rendered’s previous site copy was functional, but lacked the brand-forward language needed to differentiate them in a sea of generic screen printers and merch companies. Their SEO structure and keyword targeting were also under-optimized, limiting their organic visibility for key service categories. The team needed a partner to help them:

• Define a clear and compelling brand voice and tone.
• Translate that voice into strategic on-page copywriting.
• Build an SEO content foundation to drive better visibility, engagement, and conversion.
• Create a repeatable framework for scaling content and SEO improvements over time.

We started by conducting a collaborative brand voice and tone workshop with Rendered, helping the team align on how they wanted to sound and feel online. With this foundation in place, we rewrote key sections of their site to reflect a more brand-forward, human tone, while embedding SEO best practices throughout. We prioritized pages with high opportunity for search visibility, rewriting them with optimized meta titles, descriptions, headers, and body copy designed to both convert and rank.

At the same time, we built a performance reporting loop that allowed us to track improvements in visibility, engagement, and user behavior. This ensured that brand expression and SEO performance worked hand-in-hand. Our focus wasn’t just on ranking; it was on helping the right users find Rendered and experience the brand in a more compelling way.

Key Tactics and Execution:

To drive measurable impact, we blended creative copywriting with technical SEO strategy:

• Conducted a brand voice and tone workshop with the Rendered team to align on brand personality, tone, and key language.
• Rewrote key pages with brand-forward, human copy that reflected Rendered’s differentiated offering and Portland roots.
• Embedded SEO-optimized structure and metadata into these pages, balancing user experience with search engine needs.
• Focused initial copy updates on pages with high opportunity to move from page 2 to page 1 in search results, such as Custom Headwear and Custom Apparel pages .
• Built a reporting framework to continuously monitor engagement metrics, search visibility, and content relevance, which feeds insights back into ongoing optimization cycles.