Q4 is no time to wing it. Black Friday and Cyber Monday set the tone for the entire season. Fact is, holiday inboxes are crowded, so only the sharpest emails can carve through the noise. That means the brands that hit send with strategy and style are the ones unwrapping the big results.
We’ve been running holiday email campaigns for years; testing subject lines, layouts, CTAs, and creative across every industry you can think of. The takeaway? Email is one of the most powerful revenue channels but only if it’s done well. The right approach can turn browsers into buyers, and a good send can be the gift that keeps on giving long after December.
That’s why we created three proven, industry-specific email templates for this year’s BFCM push. No sugar-cookie-cutter designs here. These are tried, tested, and optimized to actually drive sales. And now we're giving them to you for free.
Outdoor/Tech Template for gear that needs bold, clean layouts and feature-forward storytelling.
Food & Beverage Template perfect for seasonal flavors, giftable bundles, and holiday indulgence.
Apparel Template built around big visuals, curated looks, and urgency-driven CTAs.
We’ve seen these approaches deliver higher open rates, stronger CTRs, and measurable revenue growth, because they were built on insider information on what works and why it performs better.
Why this matters
Your customers are already in a shopping mindset during Q4. A strong email strategy makes sure you’re on their nice list. Done right, these campaigns will both deliver a holiday sales boost and build loyalty into the new year.
Ready to sleigh your email strategy?
We’ve done the heavy lifting (and the testing), so you can move fast and send with confidence. These templates are designed to help you stand out, stay on brand, and make the most of every send this season. Enter your email in the pop-up to receive these free BFCM email marketing templates.
Want to read about Good & Gold's effective email strategy in action?
Discover our innovative solutions for Bernardo's brand growth: Bernardo Case Study
See how Good & Gold used the Toast x Klaviyo integration to help Alfred Coffee grow their email list by 20%, boost online sales by 39%, and drive more foot traffic to key cafe locations: Alfred Coffee Case Study
For elegant custom email solutions, book a free discovery call with us today.
