Over the past year, we've had the privilege of working with LOTS of wonderful clients on their email marketing programs. And though email marketing strategy is about much more than design, we love the process of developing and executing great design systems for email. For us, the challenge of creating something eye-catching and compelling within a notoriously restrictive system is hard to beat. Scroll on for a gallery of email templates we created this year.
In many cases, less is definitely more for email design. We've found that simple and consistent emails using native HTML render perfectly on all clients and convert well.
👍 Pros of simple templates:
We use highly branded emails to leverage well-established and recognizable brand systems. These often require a bit more pre-production work, as they typically require lots of custom assets to make an impact.
👍 Pros of branded templates:
This year, we've also designed some great templates that use a mix of native HTML and custom assets. In our opinion, this is a great approach, as it allows us to showcase strong brand systems without losing the flexibility afforded by HTML.