Portland’s beloved boutique hotel expanded in 2018. We helped it grow.

Portland’s original, locally-owned boutique since 2004, the Jupiter Hotel expanded in 2018 with the sleek, modern Jupiter NEXT. With two restaurant partners and a music venue on property, the Jupiter Hotels’ lush city vibes are a nod to Portland’s rich history of makers and creators all the while looking forward toward a dynamic future. With 148 rooms combined, Jupiter Hotel and Jupiter NEXT offer a vibrant glimpse into Portland’s unique arts and music culture.

 
 
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The Goal

With ambitious growth targets, the Jupiter Hotel needed to make sure that anyone looking for hotels in Portland, Oregon—as well as those who show interest in traveling to Portland—would consider their properties first and foremost, driving both online and phone bookings. The property also wanted to engage and retain clients effectively via email, leveraging its broad audience to increase brand loyalty and bookings.

 
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The Strategy

SEM: After careful competitive research, we set up Google Text and Hotel Ad campaigns that focused on the property’s unique and appealing set of amenities: The vibrant neighborhood, live music, great food, inventive cocktails, engaging event spaces, modern and vintage design elements, and more.

Email: After in-depth discovery sessions and competitive research, we began by redesigning the Jupiter’s standard monthly newsletter template, attuning newsletter to business goals, email best practices, and revitalized design and content strategies. With robust templating in place, we then built out automation workflows to welcome, follow up, and re-engage with guests based on data pulled from the Jupiter’s Property Management System.

 
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Results: SEM

 

4,100%

increase in online sales

63%

decrease in average cost per click (CPC)

962%

increase in online return on ad spend (RoAS)

497%

increase in total revenue

 
 

Results: EMAIL

 

286%

increase in revenue from email

28%

increase in users

 
 

77%

increase in overall revenue

15%

increase in click through rate (CTR)