With three locations around Portland, Zupan's is more than a high-end neighborhood grocer. The market elevates grocery shopping and offers an endless selection of surprises, including impressive catering, floral design and delivery, and even private event space and dining rooms ideal for any occasion.
Zupan’s approached Good & Gold with the goal of increasing awareness and driving more store visits and increased lifetime value of customers, as well as increasing awareness of their special bakery, floral, and catering services.
Our organic search strategy centered around resolving any technical errors on-site, to ensure both indexability by search engines as well as the best possible user experience. We started by adding appropriate schema and keyword-rich meta titles and descriptions across the website. Existing content on-site was optimized to highlight key non-branded keywords to maximize the number of valuable search engine results page features. And to round out our strategy and drive ongoing search dividends, we provided recommendations for new content that would increase the organic visibility of Zupan’s catering and floral delivery services, aligning with the company’s business goals and priorities.