The Windup Watch Shop team had long written about watches on their Worn & Wound blog, and had noticed that many of their readers had trouble finding some of the rarer watches they featured. They decided to launch an online storefront themselves, selling those highly sought-after watches along with curated watch accessories. Good & Gold was brought on to promote these myriad brands and products across Google Shopping, Search, and Social Advertising channels.
Our efforts on Google Shopping and Search focused on specific themes along with product groupings, helping to drive sales across the website while taking advantage of fresh campaign types such as Dynamic Search and Smart Shopping. Because Windup Watch Shop’s products are high-value, which can cause variance in results, we also made sure that we were providing a steady stream of campaigns geared around accessories such as watch straps, ensuring positive RoAS even in slower months.
On Facebook and Instagram, we focused on specific products, particularly tied to watch releases, along with broader categories and retargeting, using Facebook’s powerful interest and lookalike features to serve ads to audiences with demonstrated interest in, for example, diving or casual watches.