Windup Watch Shop
Google Shopping, Google Display, Social Advertising
A blog-turned-curated-watch-shop maximizes the story behind the watch.
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Web design project showcase shown on mobile devices.

The shop for watches.

The Windup Watch Shop features a carefully curated selection of watches from some of the best independent and value-driven watch companies. Here, customers easily discover their new favorite timepiece, in addition to Worn & Wound's trademark leather and nylon watch straps, carrying cases, and accessories.

The Goal

The Windup Watch Shop team had long written about watches on their Worn & Wound blog, and had noticed that many of their readers had trouble finding some of the rarer watches they featured. They decided to launch an online storefront themselves, selling those highly sought-after watches along with curated watch accessories. Good & Gold was brought on to promote these myriad brands and products across Google Shopping, Search, and Social Advertising channels.

The Strategy

Our efforts on Google Shopping and Search focused on specific themes along with product groupings, helping to drive sales across the website while taking advantage of fresh campaign types such as Dynamic Search and Smart Shopping. Because Windup Watch Shop’s products are high-value, which can cause variance in results, we also made sure that we were providing a steady stream of campaigns geared around accessories such as watch straps, ensuring positive RoAS even in slower months.

On Facebook and Instagram, we focused on specific products, particularly tied to watch releases, along with broader categories and retargeting, using Facebook’s powerful interest and lookalike features to serve ads to audiences with demonstrated interest in, for example, diving or casual watches.

Windup's curated selection of sought-after watches has made an impact on all channels.

42%
increase in revenue
35%
increase in traffic
1,044%
total return on ad spend (RoAS)
Quotes
The team at Good & Gold is not just knowledgeable and lightning fast, they are who we trust with our digital marketing needs. They have become an important part of our team who we rely on daily. Never has there been a challenge that have not been able to tackle.
— James L. Helms, Windup Watch Shop founder
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