The story of Ua Body is personal.
Leala’s mother Alice started the company 30 years ago on the Big Island of Hawai'i, grounded in love—love of flowers, Hawai’i, and human beings. She embodied the spirit of Aloha. When she passed, Leala decided to maintain her legacy. She renamed the company Ua Body, which signifies rain in Hawaiian, and reminds us that nature is a powerful healer, and that we, in turn, must nurture and protect the earth. Ua Body’s natural, clean, and vegan skincare products are all handcrafted in small batches in a workshop in Hawai’i. Their promise? High-quality, additive-free formulas consisting of natural and native ingredients that replenish, hydrate, and protect your skin.
Our Goal
With a refreshed and revitalized brand in place, Ua Body needed an e-commerce website to showcase their products and effectively communicate their story and values. With just two weeks and a limited budget, we set out to create a website that would honor their legacy.
The Strategy
After our first meeting with the Ua Body team, we knew that Shopify was the appropriate choice for this project. The platform would allow us to work quickly, and to achieve the shared goals of consolidating the shopping experience while providing streamlined product and fulfillment management systems that would scale well with need.
With a simple sitemap in place, we leveraged existing brand elements to lightly customize a carefully chosen Shopify theme. We mixed stock photography with supplied images to create a calm but lush feel, and integrated positioning statements to clarify Ua Body’s mission and vision. With all layouts, content, and assets in place, we implemented a comprehensive SEO strategy throughout the website to ensure a strong foundation for organic search performance.
