Ua Body
Shopify Website
A Hawaiian heritage brand, passed from mother to daughter and revitalized. We helped bring Ua Body's refreshed brand to market with a rapidly-executed Shopify build.
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The story of Ua Body is personal.

Leala’s mother Alice started the company 30 years ago on the Big Island of Hawai'i, grounded in love—love of flowers, Hawai’i, and human beings. She embodied the spirit of Aloha. When she passed, Leala decided to maintain her legacy. She renamed the company Ua Body, which signifies rain in Hawaiian, and reminds us that nature is a powerful healer, and that we, in turn, must nurture and protect the earth. Ua Body’s natural, clean, and vegan skincare products are all handcrafted in small batches in a workshop in Hawai’i. Their promise? High-quality, additive-free formulas consisting of natural and native ingredients that replenish, hydrate, and protect your skin.

Web design project showcase shown on mobile devices.

Our Goal

With a refreshed and revitalized brand in place, Ua Body needed an e-commerce website to showcase their products and effectively communicate their story and values. With just two weeks and a limited budget, we set out to create a website that would honor their legacy.

Web design project showcased on a laptop.

The Strategy

After our first meeting with the Ua Body team, we knew that Shopify was the appropriate choice for this project. The platform would allow us to work quickly, and to achieve the shared goals of consolidating the shopping experience while providing streamlined product and fulfillment management systems that would scale well with need.

With a simple sitemap in place, we leveraged existing brand elements to lightly customize a carefully chosen Shopify theme. We mixed stock photography with supplied images to create a calm but lush feel, and integrated positioning statements to clarify Ua Body’s mission and vision. With all layouts, content, and assets in place, we implemented a comprehensive SEO strategy throughout the website to ensure a strong foundation for organic search performance.

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Good & Gold can't be recommended enough! Professional and on point, they listened to our goals of a website, messaging and digital marketing reflective of the brand we were trying to be and knocked it out of the park. Their attentive, organized, and always-available staff created cohesive digital marketing campaigns that grew our online presence and increased our visibility in the wily digital jungle. We love working with them!
— Blaine Kusler, Owner, Ua Body Skincare
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