chapter 2 logo
2022 AMA MAX Award Winner: Email Category
Email Marketing & Automation
Weaving elegant design and storytelling into every email. 
Seek & Swoon


Made in America from recycled yarn, Seek & Swoon’s decorative, heirloom-quality knit throw blankets are inspired by places near and far. The Portland-based company’s designs are inspired by beautiful places and, in the biggest terms, the world—taking care of it, exploring it, and adding to its beauty.

Our Goal

Seek & Swoon had an active email marketing program in place, but lacked a clear design system and strategy that accounted for content, cadence, audience segmentation, A/B testing, and automation. We partnered with the company aiming to refine the existing approach and provide a framework for scaling subscribers, engagement, and revenue.

The Strategy

We began by developing a clear and modular design system, informed by both competitive research cross-industry inspiration. Next, we audited Seek & Swoons email audience to create helpful segments for both ad hoc and automated campaigns, from VIPs to likely purchasers, specific interest groups, and re-engagement opportunities. With templating and audience segments in place, we refreshed and reconfigured Seek & Swoon’s email automations to nurture its subscribers at key points of their customer journey with tailored, on-brand messages. Finally, we devised a content calendar to plan monthly email campaigns, including a careful mix of newsletters, promotional emails, and ancillary content designed to keep Seek & Swoon’s audience informed, engaged, and delighted.

case study image



increase in value per recipient


increase in conversion rate


increase in revenue

Other case studies

Contact us
Facing digital marketing or design challenges? Want to take your business to the next level? Let’s talk solutions.