Bernardo 1946
Full Service Email Marketing
Modern, sophisticated leather footwear, handcrafted since 1946.
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Overview

Bernardo reaches beyond the average leather shoe, aiming to inspire the modern woman by designing artisan footwear at the intersection of tradition and innovation, fashion and comfort, quality and sustainability.

Award Wining Website

AMA Award Winner for Best Web-Design and Best in Show

The Goal

Bernardo was looking for an email strategy to increase engagement and revenue within their existing email program. They also wanted to be sure their email marketing activities were taking full advantage of Klaviyo's capabilities. In addition, they needed an updated email design system that reflected their sophisticated, timeless brand and created a unified user experience for their subscribers.

The Strategy

We leveraged Klaviyo’s robust segmentation and automation functionality to refine Bernardo’s email audiences, ensuring subscribers receive messaging they’re interested in and excited to engage with. When it came time for design, our approach was simple: focus on the shoes. Bernardo revolutionized the modern day women’s sandal when their founder created designs that freed women’s feet from the confines of 1940s footwear. With a strong direct-to-consumer presence, we designed Bernardo an image-forward template that highlights the handcrafted beauty of their products while allowing subscribers to get up close and personal with the details and texture of their designs. The result? An immersive ecommerce experience that benefits both the consumer and the brand.

Outcomes

98.1%

increase in conversions from email

106.4%

increase in campaign-driven revenue

20.1%

increase in open rate

34.8%

increase in click rate

Other case studies

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