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2021 AMA MAX Award Winner: Website Category & Best In Show
Infinity Images
Website Design & Development (Webflow)
An eye-catching showcase for a Portland company producing innovative visuals for exceptional brands.
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Overview

Headquartered in Portland, Oregon, Infinity Images is an integrated print and fabrication house. From grand format printing to custom retail displays, Infinity’s collaborative team transforms design concepts into impactful visual experiences.

Stacked mobile devices

Our Goal

Though Infinity Images produces world-class, innovative work, the brand’s website felt dated, cluttered, and unprofessional. With our website redesign and migration, we aimed to more successfully communicate the brand’s identity—and most importantly, its capabilities—while also exuding a high level of sophistication and polish.

The Strategy

Most importantly, we knew Infinity’s new website needed to have visual impact, immediately demonstrating the company’s expertise and perspective to new users. We paired that overarching goal with more granular, detailed objectives: More entry points with fewer points of confusion; clear and engaging information architecture; elevation of imagery and case studies; and a seamless path to conversion.

By both leveraging and expanding the brand’s existing design system, we developed a well-defined visual identity for the website. Next, we worked through iterations of page layouts and structures that are both intuitive and surprising, designed to invite users closer and encourage exploration. Finally, we layered on interactions designed for delight—thoughtful animations, hover effects, and scroll interactions that enhance the user experience while exuding both confidence and polish.

In just three months, Infinity Images’ refreshed digital identity and user experience resulted in:

16%
increase in pages per session
28%
increase in average session duration
15%
decrease in bounce rate
Quotes
The Good & Gold team is a talented and creative bunch—but more importantly, they are a delight to work with! After taking the time to get to know our business and industry, they designed a website that encapsulates our new brand and the energy of our work. The new site is professional and tailored to our business needs while still being incredibly fresh, modern, and dynamic. Moreover, I was thoroughly impressed by the transparent process and impeccable communication. Good & Gold earns my highest recommendation.
— Cassie Killen Garcia, Marketing Manager
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