Gemishpere needed to ensure that their paid media outreach efforts, including social advertising across Facebook and Instagram, were as effective as possible over their peak holiday season, bringing in new customers and retargeting previous site visitors and clients.
Our research showed that ongoing engagement and recall were the largest drivers of conversions and revenue for Gemisphere. As such, we developed a three-pronged strategy that began with brand awareness campaigns to consistently inform and remind new potential customers of the differentiators between Gemisphere and their competitors, the quality of their items, and the primary reasons to purchase.
We additionally launched robust retargeting campaigns aimed at current website visitors, customers, and social followers along with consistent, product-focused campaigns to encourage those who were close to purchase.
By combining these approaches, we were able to consistently reach potential customers with varied messaging across the entire consumer journey.