Flora Animalia came to us as a new brand looking to gain a foothold within a competitive market. Our mission was to increase awareness for the brand through organic search while ensuring that the site’s SEO was technically sound and well-positioned to take advantage of earned media coverage.
First, we audited the Flora Animalia’s fledgling website to ensure that all technical errors were addressed before launch, and that structured data and internal linking systems were solidly in place. Next, we focused on high-volume but specific search terms, ensuring that keywords were populated throughout the website’s content and metadata. This strategy was geared toward natural organic growth for a new brand, but also positioned the website for massive success once the client’s own public relations efforts began to gain momentum with high-profile coverage in publications like The New York Times and Women’s Wear Daily.