EWF Modern

Customized emails to showcase a curated collection of organic, modern furniture.

Overview

EWF Modern’s fundamental philosophy is that design takes its cues from nature.
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The Portland-based furniture store provides a harmonious blend of an organic modern aesthetic and sustainable processes. In store and online, you’ll find exclusive modern dining room tables, organic beds, and casegoods made from sustainable woods. Clean lines, soft sensual shapes, and tactile treasures of nature translate into sophisticated furnishings and accessories with organic properties.

Our Goal

EWF Modern had been sending frequent emails to their list of subscribers for some time, they lacked an overall strategy that addressed the customer journey from acquisition to retention. Their team approached Good & Gold with the goal of developing a comprehensive email marketing program based on industry best practices.

The Strategy

After an audit of past efforts and extensive competitive research to gather information and inspiration, we mapped out a strategy geared around driving engagement throughout the customer journey. We paired customized email automations with careful audience segmentation, and created a design system that both matches and elevates their brand.

With eye-catching design, thoughtful content, and custom automations in place, EWF has made great strides on this channel.

21%

increase in website traffic from email

150%

increase in conversions from email

increase in open rate

3.5%

increase in click rate

Good and Gold has been a wonderful digital media partner for EWF Modern. They created email campaigns and social ads that invoked personality while emphasizing our core values. They implemented an analytic tool to help us better understand what was working (and what was not), and took the time to train us so that we could better understand the analytics. On top of that, the entire G&G team was considerate and conscious. Managing a business during a pandemic is at times overwhelming but partnering with Good & Gold helped to calm the storm.
‍— Renee Russo, Owner, EWF Modern

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