Overview
EWF Modern’s fundamental philosophy is that design takes its cues from nature.
The Portland-based furniture store provides a harmonious blend of an organic modern aesthetic and sustainable processes. In store and online, you’ll find exclusive modern dining room tables, organic beds, and casegoods made from sustainable woods. Clean lines, soft sensual shapes, and tactile treasures of nature translate into sophisticated furnishings and accessories with organic properties.
See how we can helpwith our digital marketing services.
Our Goal
EWF Modern had been sending frequent emails to their list of subscribers for some time, they lacked an overall strategy that addressed the customer journey from acquisition to retention. Their team approached Good & Gold with the goal of developing a comprehensive email marketing program based on industry best practices.
The Strategy
After an audit of past efforts and extensive competitive research to gather information and inspiration, we mapped out a strategy geared around driving engagement throughout the customer journey. We paired customized email automations with careful audience segmentation, and created a design system that both matches and elevates their brand.