Before the year turns over, there’s a brief moment when the noise dies down and all that’s left is your strategy, your systems, and your ability to sharpen them. That’s where Q1 momentum is built. To help you capitalize on the quiet, our team gathered the hygiene practices that make the difference between a reactive year and a disciplined, high-performance one.
Mal Director of Brand Strategy
Before you chase new tactics, reconnect with your "why." Who are you actually serving, and what problem do you uniquely solve for them? A quick brand audit (revisiting your core purpose and audience pain points) can save you from a quarter of campaigns that miss the mark entirely.
Maggie Senior Designer
Audit your brand file system before the year flips. Clean up outdated assets, standardize naming conventions, and archive old campaigns so your team starts Q1 designing, not digging.
Michael SEO Manager
Refresh your top-traffic pages with updated keywords, new CTAs, and cleaner internal linking. Early-quarter crawls are powerful. Give AI and Google something worth noticing.
Jackson Performance Marketing Manager
Run a list health check: remove chronically unengaged profiles, tighten segmentation, and rebuild your automations with New Year intent. A clean list equals higher deliverability and stronger Q1 revenue.
Parker Senior Paid Media Strategist
Flag your top Q4 performers, and rebuild them into structured Q1 testing plans. Strong signals and lower January CPMs can help you scale quickly if your foundations are set.
Nic Creative Marketing Manager & Copywriter
Refresh your brand voice guardrails and tone documents, and prune outdated content pillars. Q1 scroll behavior shifts. Your messaging should too.
Alison Senior Producer
Lock in Q1 timelines now. Align creative, development, and stakeholder availability so nothing slips into “urgent” mode in week two.
Rachel Jirik Executive Assistant & Production Designer
Do a digital desk clean-out: consolidate tools, update permissions, archive old projects, and rebuild your calendar framework before meetings start flying. Organization creates capacity
Great years don’t have to start with big swings. Sometimes, they’re simply built on clean systems, fresh insights, and teams who prepare before the rush hits. These hygiene habits aren’t glamorous, but they’re the difference between a reactive quarter and a strategic one.
Ready to start fresh in Q1? Us too. Let’s talk performance marketing strategy. Book a free discovery call today.
