What a PRIDE MONTH it’s been! In honor of the queer folx at Good & Gold and ALL OVER THE WORLD this month (and beyond, forever and ever), we’ve highlighted our favorite LGBTQ+ authors and queer characters. Featuring classic comments from the G&G staff.
GIDEON THE NINTH by Tamsyn Muir
The cover quote says it all: Lesbian necromancers explore a haunted gothic palace in space
💀 - Katie
A LITTLE LIFE by Hanya Yanagihara
Like the Atlantic said when this book first came out, “the Great Gay Novel” might finally be here
“So good, so brutal.” - Rachel
HOW TO WRITE AN AUTOBIOGRAPHICAL NOVEL: Essays by Alexander Chee
A mesmerizing memoir by the author of an excellent novel (The Queen of the Night), it’s possible you actually won’t be able to put this down once you’ve picked it up
“I would rather buy friends their own copy than lend this to them, because if they failed to return it, we might not be friends anymore…” - Kaitlin
BASTARD OUT OF CAROLINA by Dorothy Allison
Banned book love! Controversial, semi-autobiographical, and gritty to its core.
“Dark but deep and beautiful.” - Anna Louise
MILK FED by Melissa Broder
A truly unique novel (just like her previous one, The Pisces); dark, hilarious, sexy, emotional AF.
“Rachel is a fascinating character to get to know.” - Carrie
Happy holidays from the G&G team! This year our team chose a selection of great gift ideas from our clients. From bike panniers and specialty beverages to gift cards for local businesses, there’s something for everyone on your holiday shopping list.
Wishing you a warm & cozy holiday season and a happy new year! 🥂
Look no further for design inspiration for your holiday marketing campaigns! Our design team has rounded up their favorite trends and ideas for the 2023 holiday season. We’ve even included a simple checklist of tips for sprucing up your website for the holidays!
Go beyond the traditional red and green for your digital design this holiday. Use bright colors, rainbow palettes, and bold graphics to captivate your customers.
Bring the Bauhaus vibes! Pair bold and weighty graphic design and patterns with a simple, contrasting color palette.
Sparkles, metallics, starts, and yes, disco balls! Create a festive, non-denominational design thread that you can weave into your marketing from now until the New Year.
Leverage clever product photography and classic holiday shapes and colors to spark interest that subtly pulls shoppers into your campaigns and makes them want more!
Use fun fonts and enticing typographic layouts for your messaging to sleigh the season.
Dive into some archival ad campaigns to create a playful, vintage-inspired design vibe for your campaigns this year.
Holiday campaigns aren’t the only place to inject a little holiday cheer. Get your website ready for the holidays while creating a little seasonal whimsy with these digital design tips from our design team!
Add A Holiday-Themed Banner
Create a custom banner or header image that touts your exclusive holiday discounts, deals, or bundles. Use festive holiday elements in the banner design, like snowflakes, ornaments, or holiday colors.
Play With Color
Change up your website background colors or accent colors to reflect the season and spread cheer. Keep your brand identity in mind when choosing the hues to make everything feel unique to your brand.
Dress Up Your Logo & Iconography
Bring the Merry, Merry by adding a Santa hat, candy canes, a fir tree, or some holiday color to your logo for the season. Pepper in some seasonal iconography (we LOVE turning our icons into Christmas Ornaments) to really bring it home.
Let It Snow
Adding some subtle snowfall animation to your homepage is a delightful way to incorporate the holidays into your website.
Remember: Don’t Overdo It
Getting into the holiday spirit is a blast, but be wary of letting it take over your brand. You want to find the balance between leaning into the season and staying true to your brand identity. Try incorporating a few of your favorite tips from this list, and save the rest for next year!
Want some help getting your brand set up for the holidays? Our digital design services can get you there. Let’s talk!
If you're in the business of outdoor lifestyle brands, you know it's more than just selling products—it's about selling an experience, a way of life. In today's digital age, the success of your brand largely hinges on your mastery of the art of digital marketing. In this guide, we'll delve into eight invaluable digital marketing strategies tailored to elevate your outdoor lifestyle brand's online presence and engage your audience effectively.
Before embarking on your digital marketing journey, it's essential to gain an in-depth understanding of your audience. Are they avid hikers, dedicated cyclists, weekend adventurers, or passionate about action sports? Each subgroup possesses its unique language, values, and role models or influencers. Understand them like you understand the backcountry. Dive into surveys, engage in social listening, and collect user data to gain insights into your target audience's preferences and behaviors. The more intimately you know your audience, the more effectively you can tailor your campaigns to their specific needs and aspirations.
In a world where mobile devices dominate, vertical video has emerged as the reigning format. Craft concise, visually captivating videos that are less than 60 seconds in length. Whether you're using platforms like Instagram Stories, TikTok, or Snapchat, vertical videos fit seamlessly into the mobile screen and effectively capture user attention. These videos should feature action-packed shots, vibrant visuals, and compelling storytelling. These elements serve as stoppers in the endless scroll, enticing viewers to engage with your content.
You may be creating exceptional content, but if it remains undiscovered, its value diminishes. Search Engine Optimization (SEO) is your trusty trail guide through the wilderness of online searches. Optimize your content for local search, identify and incorporate relevant keywords, and ensure that your website loads swiftly. Remember, your brand isn't just a brand; it's also a valuable resource for outdoor tips, gear advice, and adventure inspiration. Keep your SEO strategy up to date by monitoring trending keywords and conducting competitor analysis to help maintain a consistent flow of organic traffic.
Building trust is a cornerstone of successful digital marketing. Reviews, testimonials, and user-generated content are your secret weapons. A user's photo featuring your gear in a real outdoor setting often conveys more authenticity than any perfectly curated advertisement. Leverage the power of these authentic visuals by incorporating them into your product pages, scattering them throughout your social media feeds, and seamlessly integrating them into your email campaigns. Amplifying the authentic voice of your customers enhances brand trust.
Don't underestimate the power of a good collaboration—they can be a game-changer for your outdoor lifestyle brand. Whether you're partnering with influencers or curating community with complementary brands, a well-thought-out collaboration can expand your audience and bolster your brand's credibility. Remember: define the terms and objectives of your partnership clearly to ensure success. When both parties benefit, collaborations become a potent tool for achieving your goals.
Email marketing is a valuable tool for connecting with your audience, and it’s important to craft emails that stand out from the crowd in the inbox. Load your emails with value-packed engaging content, such as exclusive outdoor guides, insider tips, or early access to sales. Personalize your emails based on user behavior and segment your email lists to deliver targeted messages. By doing so, you elevate the email experience from being seen as a nuisance to being viewed as a valuable resource.
Data analysis is your compass in the digital landscape. Regularly monitor your metrics, including engagement rates, click-through rates, and the ROI (Return On Investment) of specific campaigns. Use these insights to fine-tune your strategies, abandon what's ineffective, and double down on successful approaches. Real-time analytics provide immediate feedback, while deeper dives into data sets inform long-term strategies. Cultivate a habit of checking and interpreting these numbers to continually optimize your digital marketing efforts.
While digital ads may attract attention, it's your brand that forges a lasting connection and turns clicks into conversions. Invest in your brand's storytelling, values, and aesthetics. This isn't a separate endeavor from digital marketing; it's what gives your digital efforts depth and meaning. Consistency in brand messaging across all channels is essential. Ensure that your visual elements resonate with your audience and authentically reflect your brand's ethos.
Whether you're a seasoned marketer looking to refresh your strategy or a startup embarking on a new adventure, these digital marketing insights are your guiding stars. Implementing these strategies can empower your outdoor lifestyle brand to soar to new heights in the digital landscape.
Ready to elevate your digital presence? Let's chat. Schedule A Call Today!
Cheers to 2022 🥂
We’re making spirits bright this holiday season with our favorite cocktail (and mocktail) recipes! Pour yourself a drink (or two) and cozy up with our rockin’ holiday playlist and favorite gift recommendations.
See you in 2023!!! 👋 Until then, enjoy our holiday playlist on Spotify:
We hope you enjoy our Holiday Playlist on Spotify—pairs perfectly with any one of these cocktails, by the way! Wishing you a bright holiday season and a sparkling new year!
Bonne Année
