Your email marketing approach provides a valuable window into the desires and preferences of your best audience. Whether you have a longstanding email nurture program that needs to be revitalized or haven’t even picked an email platform yet, we can help you leverage one of the most important owned digital marketing channels with effective content, eye-catching design, and constant testing.
After learning about your unique business goals, priorities, and preferences, our specialists research your industry, your competition, and your customers to gather data that will help us build a successful strategy.
With a clear sense of your brand and the competitive landscape, we’ll build out a content strategy including audience segmentation, automation flows, content pillars, and visual direction, all aimed at engaging both new and existing customers.
We will track campaign details and test results directly within your email platform, in addition to pulling high-level data into a custom dashboard to review email marketing efforts and analyze performance each month.
Based on weekly, monthly, and quarterly data analysis, we hone and expand our strategy to leverage new opportunities, address risk factors, and continuously optimize email campaigns.
Good & Gold is an amazing partner. They are creative and nimble, and are always proactive in suggesting ways to improve our business.
— Mark Tanno, VP Marketing, Bernardo