Email Marketing & Automation
Direct, action-oriented, customizable, and immensely measurable.

The Overview

Your email marketing approach provides a valuable window into the desires and preferences of your best audience. Whether you have a longstanding email nurture program that needs to be revitalized or haven’t even picked an email platform yet, we can help you leverage one of the most important owned digital marketing channels with effective content, eye-catching design, and constant testing.

Content strategy & development
Template design & optimization
Lifecycle automation configuration
SERVICE COMPONENTS
Content Strategy & Development
Content developed and carefully written to delight, engage, and inform your audience
Template Design
Dynamic and eye-catching visual designs that will stand out in crowded inboxes and build trust with subscribers
Automation Development
Nurture series, re-engagement campaigns, and other personalized emails for every phase of the user journey
Audience Segmentation
Clear and organized audiences, groups, segments, and tags provide powerful data on customer types and personas
Split Testing
We test and optimize campaign details relentlessly, honing our approach to continuously drive engagement
Campaign Management
We manage campaigns from concept through copywriting, design, testing, and final send

Our Process

ReSEARCH & DISCOVERY

After learning about your unique business goals, priorities, and preferences, our specialists research your industry, your competition, and your customers to gather data that will help us build a successful strategy.

STRATEGY DEVELOPMENT

With a clear sense of your brand and the competitive landscape, we’ll build out a content strategy including audience segmentation, automation flows, content pillars, and visual direction, all aimed at engaging both new and existing customers.

TRACKING & REPORTING

We will track campaign details and test results directly within your email platform, in addition to pulling high-level data into a custom dashboard to review email marketing efforts and analyze performance each month.

ONGOING STRATEGY & ANALYSIS

Based on weekly, monthly, and quarterly data analysis, we hone and expand our strategy to leverage new opportunities, address risk factors, and continuously optimize email campaigns.

See the work

Good & Gold is an amazing partner. They are creative and nimble, and are always proactive in suggesting ways to improve our business.
— Mark Tanno, VP Marketing, Bernardo

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