Apiary Life founder Katie Lynch had demonstrated the viability of her business model through successful corporate partnerships, and needed a website that could communicate not only her mission, but the breadth of services and level of professional polish that clients could expect from Apiary Life.
Our strategy focused on a few key objectives, uncovered after discussions with Apiary Life and our own deep dive into the unique SaaS-adjacent world in which we would be launching the new website. Our overarching goal was to create a concise but comprehensive website with multiple entry points, all with the intention of driving consultation inquiries. We leveraged Webflow’s nimble, no-code environment to quickly iterate with input from the client, implementing animations, infographics, and usable tools to capture user attention and present Apiary’s business case in a compelling way across carefully specified pages.
We also wanted our target audiences to self-identify in order to land on personalized content, so we created segmented landing pages that deliver Apiary Life’s core service components with resonant variations on content—all housed in a dynamically sorting category section.
Combined, we were able to deliver a polished, lively website with streamlined user flows that Apiary Life can leverage to confidently engage prospective clients.