Are you launching a business, or shifting to an e-commerce model? Is your current website failing to deliver the conversions you need to fuel your business? We combine striking design, innovative development techniques, and advanced marketing tactics to drive digital engagement with your brand. Whatever your project, and whatever your business, we can bring it to life with a beautiful and effective website.
Every business has a soul and a purpose. Reflecting those core elements of your company through the function and aesthetics of your website is our priority. To that end, our first step is to thoroughly understand your business, your goals, your customers, and how your website factors into all of it. As we do this, we’ll look at the competitive landscape to establish benchmarks for how your site should function.
Based on findings from the discovery phase, we will develop the information architecture of your website through sitemaps, wireframes, and content models. With these elements approved, we begin to layer on visual design, bringing your mission to life in type, color, interactivity, and visual motifs.
With architecture and aesthetics established, we’ll build out each page of your responsive website according to final layouts and configure your content management system. During this phase, we also integrate a comprehensive SEO strategy, including metatags/descriptions, core-keyword injection, redirect mapping, linking, local SEO set-up, and site submission.
Once the website is tested and launched, we’ll lead a comprehensive training session with your team so that you know how to work efficiently within your website. As we move into ongoing maintenance, we gather user data to continuously optimize site performance while leveraging new technology and opportunities.
Good & Gold is digital marketing made EASY. As a business owner facing the challenge and opportunity of bringing our marketing efforts up to speed in an increasingly digitally-driven industry, the team at Good & Gold went above and beyond in building out a continually evolving digital marketing roadmap with our ideas and brand top of mind.
— Jessi Duley, BurnCycle founder