At Good & Gold, we build easy-to-manage websites rooted in rich, memorable user experiences, innovative development techniques, and advanced marketing tactics that drive business growth and engagement with your brand.
Research & discovery
Content review & development
Architecture & visual design
Testing, review & signoff
Training & ongoing support
Research & Discovery
Every business has a soul and a purpose. Reflecting those core elements of your company through the function and aesthetics of your website is our priority. To that end, our first step is to thoroughly understand your business, your goals, your customers, and how your website factors into all of it. As we do this, we’ll look at the competitive landscape to establish benchmarks for how your site should function.
Architecture & Design
Through a series of interviews to discuss overall goals, challenges encountered, and resources available, we’ll hone a comprehensive approach to content strategy, information architecture, and page design.
Development & Testing
We will build out your responsive website according to approved designs, and will then test the site across different browsers and devices. We also run site tests though Moz, Search Console, and Google Analytics to ensure the site meets all technical benchmarks.
SEO, Training & Ongoing Support
Once the website is finalized, we will integrate a comprehensive SEO strategy, including metatags/descriptions, core-keyword injection, redirect mapping, linking, local SEO set-up, and site submission. We’ll also walk all team members through a one-hour onboarding training so you know how to work efficiently and effectively within your website. For businesses that require ongoing support, we also offer a Website & E-Commerce Maintenance package.
If you don’t need a new or fully redesigned website, but need expert eyes on your purchase path or overall user experience, we can also provide a Conversion Analysis & UX Audit with tailored recommendations.
To find out more about launching a website that will transform your business...
Want to learn more about Web Design & Optimization? Sign up for our newsletter below.