Search Engine Optimization


We provide full-service SEO solutions, including global and local search for websites built on Squarespace, Shopify, WordPress, and other custom platforms. If you’re looking to be found, you’ve come to the right place.


Service Components

  • Technical audit & fixes

  • Competitive research & keyword strategy

  • Content audit and revisions

  • Search Console setup & management

  • Google My Business setup & maintenance

  • XML sitemap submission & updates

  • Metadata/content reviews & updates

  • Schema and microdata implementation

  • Ongoing technical monitoring

  • Reporting & analysis

Research & Setup

SEO can be a headache—the complexities of keywords, sitemaps, and metadata are as intimidating as they are essential for any business. Whether you’re a startup, a small local business, or an established brand, Good & Gold’s SEO specialists can help you develop an effective SEO foundation and ongoing strategy.

Ongoing Strategy

After we’ve gathered everything we need to help you create a strong, technically sound SEO foundation, we’ll develop a keyword and content strategy, and set goals and benchmarks for ongoing performance.

Local SEO

If you have a brick-and-mortar business that depends on local sales, clients, or foot traffic, we offer local search optimization packages just for you, with a focus on local directory submission, listing accuracy and management, and review monitoring.

Tracking & Reporting

We use diagnostic software to regularly crawl and audit sites and track rankings. Additionally, Google Analytics, Google Search Console, and Bing Webmaster Tools are vital tools for gaining insights and building your search strategy. We’ll configure and integrate all of these systems for maximum impact, and pull data into a custom dashboard to review SEO and analyze performance each month. If necessary, we can also install Google Tag Manager, which will allow us to develop actionable tracking for your website while making it possible to add code snippets to your site without developer assistance.


To find out more about how Good & Gold can help drive leads and revenue through SEO...

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