Referral & Loyalty Marketing


Developing a strong community around your brand will allow your business to grow sustainably through repeat customers and their networks. Through our partnership with Smile, we design and implement rewards systems that increase customer retention, build loyalty, and grow your business organically.


Service Components

  • Platform setup & configuration

  • Copywriting & design

  • Landing page development

  • Website integrations

  • Email campaigns

  • Content reviews & optimization

  • Reporting & analysis


Acquiring new customers can be expensive. With referrals, you can mobilize your best customers to refer like-minded people to your brand, effectively growing your community without any additional costs. We’ll help you turn your brand advocates into powerful marketers with smart and seamless messaging.


Loyalty is an emotion you need to earn, and rewarding your customers is the best way to establish and maintain lasting, emotional relationships with every member of your community. We can help you build customer loyalty and engagement with a strategic points system that motivates action at every stage of your customer journey.

Tracking & Reporting

We will configure and track your program’s performance directly within your Smile dashboard, in addition to pulling that data into a custom, cross-channel dashboard to review our efforts and analyze performance each month.


To find out more about how Good & Gold can help grow your brand community…

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