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Paid Media

 

We provide full-service paid media planning and management, including Search Engine Marketing, Display, Shopping Remarketing, and Social Media Advertising. Regardless of your business, we can help you efficiently generate leads and increase revenue from the web and social media, with an emphasis on both desktop and mobile experiences. We commonly focus on four types of paid media campaigns:

 
 

E-Commerce Sales

We can help drive direct online sales for all product types through a combination of careful audience and keyword research mixed with effective ads that will drive purchase-ready users to product pages.

Lead Generation

Whether your goal is to acquire email addresses or encourage content downloads, we can run campaigns and create effective landing pages that help achieve your goals while tracking and optimizing for qualified leads.

Foot Traffic

Your local business can benefit immensely from geo-targeted campaigns that help drive foot traffic and phone calls. Our experience in hyper-targeting can help expand your local visibility and drive more customers into your store, restaurant, or gym.

Subscription Services

We have experience working with various businesses that rely on subscription models, from gyms to wine clubs to online education. We can help drive new customers while retaining current users with a measured approach based around lifetime value.

 

Search Engine Marketing

Our paid search and display approach leverages many facets of your marketing channels, and can be an incredibly effective tool—especially when deployed in tandem with SEO, social advertising, and email marketing to drive customer acquisition. Our robust suite of solutions includes Search Engine Marketing platforms like Google Ads and Bing Ads, display and remarketing platforms such as the Google Display Network, and comparison shopping platforms including Google Shopping.

Service Components

  • Platform audit/configuration

  • Competitive research

  • Campaign & keyword strategy

  • Audience targeting & segmentation

  • Design & copywriting

  • Keyword & bidding management

  • Conversion tracking

  • Optimization, reporting & analysis

Research & Setup

As a certified Google Partner, we will help you target your audience with confidence, providing you with the most expansive reach, impact, and competitive edge for your budget. This includes careful research, sophisticated bidding strategies, and thoughtful budget management.

Ongoing Strategy

Carefully monitoring performance and fine-tuning our search marketing campaigns allows us to save our clients money and provide the strongest, most relevant results. Our SEM team monitors accounts regularly in order to review multivariate testing, find optimization opportunities, and adjust budgets.

Tracking & Reporting

We use a combination of Google Analytics and platform data to provide accurate reporting to our clients via real time dashboards. We will work with you to set up the appropriate conversion tracking that will help us optimize toward your business’s specific goals.


SOCIAL MEDIA ADVERTISING

Good & Gold can help transform your social media presence with a sophisticated, data-driven paid strategy, driving returns for your business and multiplying interactions on Facebook, Instagram, Pinterest, LinkedIn, Reddit, and more.

Service Components

  • Platform audit/configuration

  • Competitive research

  • Campaign & keyword strategy

  • Audience targeting & segmentation

  • Design & copywriting

  • Conversion tracking

  • Optimization, reporting & analysis

Research & Setup

We will help you develop and run your social advertising campaigns effectively, providing you with the most expansive reach, impact, and competitive edge for your budget. Our social media advertising services include careful research, sophisticated audience targeting, and thoughtful budget management.

Ongoing Strategy

For ongoing social advertising campaigns, we carefully monitor performance, find opportunities for optimization, and quickly adjust budgets as needed, providing a strong ROI and impactful brand exposure for your business.

Tracking & Reporting

We use a combination of Google Analytics and data from social advertising platforms to provide accurate reporting to our clients via real-time dashboards. We will work with you to set up the appropriate conversion tracking that will help us optimize toward your business’s specific goals.


AMAZON MARKETING

Good & Gold can help you maximize your brand’s potential on Amazon through an effective targeted advertising strategy designed to put your listings ahead of your competitors and in front of qualified customers.

Service Components

  • Campaign & keyword strategy

  • Design & copywriting

  • Product page optimization

  • Conversion tracking

  • Optimization, reporting & analysis

Research & Setup

We will work with you to develop effective Amazon marketing campaigns, including headline and sponsored product ads, in order to drive qualified traffic to your Amazon product pages.

Ongoing Strategy

For ongoing Amazon marketing campaigns, we carefully monitor performance, consistently identify new opportunities, and help sell your inventory as efficiently as possible within Amazon’s competitive selling landscape.

Tracking & Reporting

We provide tracking and reporting through Amazon’s built-in platform, with an emphasis on the lift that’s provided via paid advertising on Amazon.

 

To start driving leads and revenue through SEM, social advertising, and Amazon marketing…

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