The Overview

A simple, polished brand identity creates trust between individuals and your organization, and effortlessly provides clients and customers with a clear sense of your mission and value.

The creative team at Good & Gold will collaborate with you to review your existing collateral and craft a unique and compelling logo for your brand. But your brand is much more than a logo: We'll also create clear brand guidelines that define how your identity plays out across different platforms and collateral, making sure you're on-brand in every endeavor.

Content strategy & development

Template design & optimization

Lifecycle automation configuration

Our Process

WEEK 0

Project Kickoff

Before we get started, we’ll discuss and approve the project scope and final deliverables, and sign a contract that outlines those details.

WEEK 1

Plan + Design Discovery

In our first week of work, we’ll set clear project goals and parameters, audit existing collateral, and review a brand questionnaire in-person with core team members.

WEEK 2

Research + Moodboard

We’ll gather information and conduct research on the project, conceptualize solutions, and pull references together. We’ll then create a design moodboard that illustrates key concepts, and review that moodboard with core team members.

WEEK 3-4

Concepts + Design Exploration

Major visual concepts begin taking shape at this point, with style elements forming around them. At the end of this phase, a presentation will be created of two visual concepts and their corresponding style variants.

WEEK 4

Design Review + Feedback

At the end of week 4, we will review the two visual concepts as a group and filter through the feedback of core team members. Clients then have several days to discuss internally, choose a single direction, and distill feedback.

WEEK 5

Refine Concept + Full Design Presentation

We deliver a final brand expression guide presentation that includes a refined logo, brand assets, and colors and typography, as expressed through several key brand deliverable mockups (business cards, letterhead, case studies, presentations, etc). Core team members are invited to deliver feedback for final modifications.

WEEK 6

Perfect Final Design + Handoff

Finally, we deliver all assets for the brand: A suite of logos and assets in all needed file formats, as well as a comprehensive style guide and any other collateral included in the project scope.