Black Friday/Cyber Monday Paid Media Strategy

Parker West
September 25, 2023
Are you ready for Black Friday and Cyber Monday? Here’s your winning Black Friday Paid Media Strategy tips to make the most out of this selling season.

Starting Early is Key

The early bird gets the worm, and the early marketer gets the sale. No matter what channel or channels you’re planning to advertising on, start your BFCM paid media campaigns well in advance. September may seem too early to begin planning your holiday advertising strategy, but trust us, it’s not. Building momentum and capturing the attention of early shoppers can set the tone for a successful season.

Channel Specifics

We’re laying out tips and tricks by paid digital marketing channel so you have everything you need to get your wheels turning.

The Power of Google Ads

Google Ads remains a powerhouse for Black Friday/Cyber Monday marketing. Make the most of it with these tactics:

  • Ad Extensions: Utilize sitelink, callout, and promo extensions to provide potential customers with additional information and incentives.
  • Remarketing: Target users who have interacted with your website and products before. Create specific offers to entice them back.
  • Audience Segmentation: Divide your audience based on behavior, interests, and demographics. Craft personalized ad content for each segment.
  • Landing Page Optimization: Ensure that your landing pages are directly related to your ads, offering a seamless user experience with clear call-to-action buttons.

TikTok Ads for the Win

TikTok is taking the digital marketing world by storm, especially if you’re looking to appeal to younger shoppers and influencers. Here's how to leverage TikTok for BFCM success:

  • Hashtags: Incorporate relevant and trending hashtags to increase the discoverability of your ads.
  • Short and Snappy Content: Keep your TikTok videos concise and attention-grabbing—ideally under 30 seconds.
  • Influencer Collaboration: Partner with TikTok influencers to expand your reach and credibility.
  • Test Different Ad Formats: Experiment with in-feed ads, branded hashtag challenges, and Branded Effects to find what resonates with your target audience.

Performance Stats

  • TikTok’s Average Engagement in 2023 is 10%
  • 40% of TikTok users don’t have a Facebook account
  • 81% of TikTok users who made a Back To School purchase says the platform played a significant role in the purchases
  • Users spend on average 95 minutes per day on TikTok
  • 32% of TikTok users are between the ages of 25 and 34

Mastering Meta Ads

Formerly known as Facebook, Meta remains a top platform for BFCM marketing. Looking for tips and how to crush Meta ads (including Instagram) this holiday season? Look no further!

  • Compelling Visuals: Use eye-catching images to highlight your Black Friday and Cyber Monday deals.
  • Clear Objectives: Define specific goals for your campaigns, such as driving website traffic, increasing conversions, or raising brand awareness.
  • A/B Testing: Experiment with different ad creatives, copy, and targeting options to discover what works best.
  • Custom Audiences: Leverage Meta's extensive targeting options to reach specific segments of your audience, such as past purchasers or website visitors.

Performance Stats

  • Over 1 Billion stories are posted every day on Meta platforms
  • Users spend an average of over 19 hours per month on Facebook and 11 hours per month on Instagram
  • People are 53% more likely to buy from a business they can message
  • Facebook ads reach 62.6% of all Americans aged 13+
  • 40% of Facebook advertisers use the Click-to-Messaging format

In the high-stakes game of Black Friday/Cyber Monday advertising, a well-thought-out paid media strategy can be your golden ticket to success. Start early, harness the power of Google Ads, tap into TikTok's trendiness, and master Meta's ad platform. With these winning strategies, you'll be well on your way to a record-breaking BFCM season.

Don't wait until the last minute. Prepare your BFCM paid media strategy today and get ready to crush your sales goals this holiday season.

Need some help? We’ve got you covered. Get in touch today!

More stuff you
might like
No items found.
Contact us
Facing digital marketing or design challenges? Want to take your business to the next level? Let’s talk solutions.