Love Adorned approached Good & Gold with the goal of increasing their online sales, communicating their brand values to a digital audience while building their virtual store into a viable complement to their brick-and-mortar locations.

First, we audited the Flora Animalia’s fledgling website to ensure that all technical errors were addressed before launch, and that structured data and internal linking systems were solidly in place. Next, we focused on high-volume but specific search terms, ensuring that keywords were populated throughout the website’s content and metadata. This strategy was geared toward natural organic growth for a new brand, but also positioned the website for massive success once the client’s own public relations efforts began to gain momentum with high-profile coverage in publications like The New York Times and Women’s Wear Daily.