Case Study

Stahl Firepit

Services: SEO, SEM, Research & Analytics

The Stahl Firepit was designed with simple functionality and timeless beauty in mind. Made from hand-selected hot rolled steel, the natural aging process informs the character of their steel firepit. Stahl Firepits not only look better with age; they last a lifetime.

The Challenge

Stahl Firepit approached Good & Gold to work on a 360-degree marketing plan designed to double sales, boost branding, and establish marketing fundamentals as a platform for growth.

Our Solution

In response to Stahl’s needs, Good & Gold built a strong SEO foundation, a customized paid media program, and implemented a strategic approach to social media and email marketing. After a full technical audit of their website, we made numerous SEO optimizations and improvements. We reworked metadata and content while fixing technical issues to make the site more optimized for search.


  • 39% increase in organic search traffic

  • 292% overall return on ad spend (ROAS) 

  • 350% increase in online direct sales