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Email Marketing & Automation

 

Whether you have a longstanding email nurture program that needs to be revitalized or haven’t even picked an email platform yet, Good & Gold can help you leverage one of the most important owned digital marketing channels.

 

Service Components

  • Platform audit/configuration

  • Content strategy & development

  • Template creation

  • Automation development

  • Audience segmentation

  • Campaign management

  • A/B testing

  • Optimization, reporting & analysis

Research & Setup

How often should you send marketing emails? When's the best time to send a newsletter? Should you pick Mailchimp? HubSpot? Klaviyo? We’ll meet with you to discuss your questions and goals, explore the competitive landscape, and develop the tech stack, design systems, and content strategy that will resonate with your customers and drive engagement with your brand.

Marketing Automation

Getting started with marketing automation? Want to start a drip marketing program? We can help you develop effective strategies for both pre-purchase and lifecycle automation.

Ongoing Strategy

With a solid strategy in place to support your email campaigns and automations, we’ll test and optimize relentlessly, honing our approach to expand your audience and continuously drive engagement, revenue, and leads for your business.

Tracking & Reporting

We will configure and track granular campaign details and multivariate tests directly within your email platform, in addition to pulling data into a custom dashboard to review email marketing efforts and analyze performance each month.

 

To develop or revitalize your approach to email marketing and automation…

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