Website Project Questionnaire

General Information

Company Name*Who is the primary contact for this project?What are you hoping we can do for you?What is your overall budget FOR this project?*
‍(Our rates are fixed and your answer to this question does not influence what we charge—it simply helps us determine the best recommendation for you.)Do you have an ideal date for website launch? Are there outside considerations that might affect the timeline (e.g. product launches, studio openings)?*

Strategic Goals

Please tell us about the range of work you do, the products you sell, the services you offer, or the content you create.*Describe the ideal visitor to your website. Consumers or other businesses? Fashion-forward or more conservative? High-end or budget? Local to you or far-flung? Young or old?*When your ideal visitor arrives, what frame of mind are they in? Seeking information? Ready to purchase?*If your ideal visitor stopped by your website, what would you want them to do before they left? Contact you? Book an appointment? Make a purchase? Subscribe to your newsletter?*Are you an expert in your field? Do you ever write about your industry?*When someone searches the web for your business, what words or phrases will they search for in Google?*Are there any specific new audiences you wish to reach or target?*What business goals will this website be supporting?*
(Please include overall revenue targets, growth goals, or key initiatives.)

Design (The Fun Part)

Give us the lay of the land. Tell us about your industry and how you fit into it. Newcomer or established? Local, regional, or national? Artisanal or mass market?*What brands and/or individuals do you consider competition?*
(Please provide at least three examples.)What brands and/or individuals would you consider to be inspiration, and why?*(Please provide at least three examples.)What makes you or your business unique/appealing/competitive?*Do you have an existing style guide with a defined type set and color palette, or will you need our help developing a style guide for your website?*What are the goals and ambitions for the overall website design? What are the benchmarks from which we will measure success?*

Nuts & Bolts

Do you already have an existing website or domain?*Will your website include any e-commerce functionality? If so, approximately how many products would you like to sell on your website?*Will your website require any integrations with third-party platforms (for booking, scheduling, purchasing, etc.)*do you (or will you) use any landing pages hosted on a separate domain from your website?*Will you be able to provide assets for your website? This would include: all copy (bios, headlines, products, about pages, etc.), images, and a logo or other branding.*Do you have a promotional code we could use to test your checkout process?

Over To You!

Anything else you'd like to tell us about this project?

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