Case Study

Oregon Rheumatology

Services: Branding, SEO, Web Design & Optimization

Located in Hillsboro, OR, Oregon Rheumatology is the practice of Dr. Shawn Macalester, who specializes in osteopathic medicine and disease management. Dr. Macalester focuses on treating patients, not symptoms.

The Challenge

New business Oregon Rheumatology approached us with a singular goal: “Make us look really good.” Their original website was falling short in both user experience and personality. With a very tight timeline for launch, we were tasked with crafting a new logo, branding package, and fully optimized online presence.

Our Solution

Through our discovery process, we landed at an overall aesthetic and brand expression that aligned with Oregon Rheumatology’s initiatives.


  • Well-structured, highly optimized, user-friendly website

  • Full brand identity package including style guides and multiplatform collateral