Case Study


Services: Paid Media (SEM/Amazon), Research & Analytics

Lokai’s mindful bracelets contain water from Mt. Everest and mud from the Dead Sea, reminding the wearer to “stay humble, stay hopeful.” They donate 10% of their net profits to various charities, and release limited edition bracelets for special causes throughout the year.

The Challenge

Lokai reached out to Good & Gold to help gain efficiencies with their paid media program and significantly increase online sales by building on their organic and viral presence. Specifically, they needed to take advantage of SEM and Amazon marketing to sell their product as efficiently as possible.

The Solution

We approached this project by setting achievable goals, researching Lokai’s industry set, studying the analytics, and carefully optimizing our campaign. We implemented an Amazon marketing strategy, including headline and sponsored product ads, and we structured multiple AdWords campaigns through rigorous A/B testing of keywords.


  • AdWords: 525% ROAS (return on ad spend)

  • AdWords: 38% drop in Cost Per Acquisition (e-commerce)

  • AdWords: 211% increase in Conversions/Month

  • Amazon: 2,945% ROAS

  • Amazon: 42% decrease in CPC

  • Amazon: 7% increase in impressions