Case Study


Services: Web Design & Optimization, SEO

Lapchi Rug Design Studio crafts stunning, one-of-a-kind handmade rugs using high-quality natural fibers. They mix traditional techniques with modern, stunning designs to create custom rugs that make a statement and blend harmoniously into your space.

The Challenge

Lapchi came to us seeking a complete redesign of their website in order to grow online traffic and fuse their digital existence with their overall brand identity. Lapchi’s rugs are elegant, unique works of art, and they needed a responsive website that would better represent their product and value proposition. Their former website was clunky and drab, with confusing user flow and an over-complicated navigation.

Our Solution

Good & Gold managed ground-up rebuild of Lapchi’s website, including the design, layout and configuration, copywriting, and SEO. The new site is fully responsive, and takes care to reflect the quality and craftsmanship of Lapchi’s handmade custom rugs.


  • A responsive, visually rich website that highlights the striking beauty of Lapchi's custom rugs

  • Updated website structure and implementation of User Experience (UX) best practices

  • Full search optimization with strong local and national SEO to highlight each location

  • Ongoing content and blog strategies to align with brand values and priorities