Case Study

Smokeless Smoking

Service: Search Engine Optimization

Smokeless Smoking is an online and brick-and-mortar retail and wholesale distributor of vaping products on a mission to help smokers quit by transitioning to vapor products.

The Challenge

Smokeless Smoking engaged Good & Gold to implement SEO changes on their website with the goal of increasing organic traffic and conversions in a market with limited advertising opportunities due to paid media restrictions on tobacco-related products.

The Solution

Over the course of just three months, Good & Gold conducted a full-scale SEO audit and made necessary improvements to structured data, web content, redirects, and more to improve search performance.


  • 18% increase in impressions in 3 months

  • 18% increase in clicks in 3 months

  • Steady Click-Through Rate (CTR) despite increase in impressions

  • 35.7% increase in organic revenue over 3 months