Case Study

Brooklyn Slate

Services: Paid Media (SEM)

Sourcing from a family-owned quarry in upstate New York, Brooklyn Slate handcrafts beautiful, natural slate cheese boards. Each board makes for a unique, high-quality, durable backdrop for cheese and charcuterie and is ideal for entertaining.

The Challenge

Brooklyn Slate approached Good & Gold seeking assistance with their holiday ad spend. They wanted a strategic paid media plan for the heavy shopping and gift-giving months of November and December in order to boost their organic presence following positive press.

The Solution

We restructured Brooklyn Slate’s AdWords and Google Shopping accounts to optimize for success over the busy holidays in a way that would be sustainable going forward into slower months and simple enough for the company to take over management.


  • 640% ROAS (return on ad spend)

  • 61% decrease in Cost Per Acquisition

  • 65% increase in revenue (versus last holiday promotion run in AdWords)

  • 4% increase in Conversions / Period

  • 5.6% increase in Value Per Conversion / Period