Cheers to 2022 🥂
We’re making spirits bright this holiday season with our favorite cocktail (and mocktail) recipes! Pour yourself a drink (or two) and cozy up with our rockin’ holiday playlist and favorite gift recommendations.
See you in 2023!!! 👋 Until then, enjoy our holiday playlist on Spotify:
We hope you enjoy our Holiday Playlist on Spotify—pairs perfectly with any one of these cocktails, by the way! Wishing you a bright holiday season and a sparkling new year!
Bonne Année
Back in the days of Don Draper & co., there were really only three main marketing channels: print, radio, and eventually television. Simple enough, right? With the rise of digital marketing, however, the marketing channel possibilities seem endless! Here, we’ve focused on breaking down digital marketing channels, all of which can be leveraged together to create the omnichannel marketing strategy of your dreams!
Search Engine Optimization (SEO)
Once you’ve got a website in place, SEO is the first marketing channel to hone. Customers find your site because of SEO. Keyword research, incorporating those keywords into your website content, and following SEO best practices to shore up your site’s authority are the basic foundations of this marketing channel, but there’s so much more this often-undervalued channel can do for your brand and your marketing strategy!
Paid Media / Paid Social
The ultimate “spend money to make money” marketing channel, paid media is a surefire way to expose your brand to potential customers that aren’t already searching for you or what you offer. It’s also great for retargeting customers who need a few more touchpoints before making a purchase. No matter the platform (Google, Instagram, TikTok, Spotify, etc…), paid media tactics almost always garner instant results—if you’re willing to invest.
If you’re looking to move the needle quickly, this is the digital marketing channel for you.
Email Marketing
Apart from your website, email marketing is the main “owned” digital marketing channel you can leverage for your business. You have full control of the content published on this channel and who it goes out to (as long as they’ve opted in). Depending on the platform you choose to house your email program, you can leverage email campaigns, automation, segmentation, and even SMS messaging to reach your subscribers. You can also create custom email templates that reflect your brand look and feel—one of the best and most customized ways to draw subscribers into your world!
Referral & Loyalty
Word-of-mouth marketing for the 21st century! Referral & Loyalty programs and marketing help you develop a community around your brand by focusing on the relationship with your existing customers, rewarding them for returning, telling their friends, and making repeat purchases.
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Feels like a lot to take in, huh? Luckily, we’re experts in these channels, and in leveraging their strengths to create multichannel and omnichannel marketing strategies! Click here to learn more about our service offerings and how we can help your business excel in 2023. And keep reading to understand more about what, exactly, omnichannel marketing is and how it differs from multichannel marketing!
Multichannel marketing is a product-centric marketing strategy (as opposed to a customer-centric strategy). Utizing multiple marketing channels like the ones we’ve delved into above, multichannel marketing positions your brand and/or product and appeals to audiences in multiple arenas of the digital marketing world. If you’re currently advertising on more than one channel, you’re already engaging in multichannel marketing!
While this is absolutely an effective marketing strategy, Good & Gold believes that the real, sustainable, and scalable marketing power lies in omnichannel marketing. This digital marketing approach centers your customers by creating a wholistic strategy across all your marketing channels, breaking down the customer experience and keeping it top of mind in every step of the sales funnel.
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Managing these strategies and channels can become complicated, especially if your business is small, or you’re wanting to focus your internal team’s time and resources in other areas. That’s where we come in! The omnichannel marketing experts here at Good & Gold can help you with everything from strategy to content creation to implementation and performance monitoring. Get in touch with us today, and let’s get started on your 2023 omnichannel marketing strategy!
Creating stand-out holiday designs for marketing can be a challenge during the busiest time of year for ecommerce, so our team put together some graphic design inspiration and handy tips to help get your creative wheels turning!
For this teaser-style ad, Ikea uses a minimalist design with lots of empty space and simple copy, along with a tiny fir tree branch to signify that anticipation for the holiday season is growing. Well-executed design that sparks intrigue and interest while remaining familiar and eye-catching.
Now is the time to get your gift guides out into the world! We particularly love this multi-product, grid-style layout which gives a clear idea of the brand’s offerings and a glimpse of how the products look.
HOT TIP: Creating curated seasonal collections on your website works hand-in-hand with this design approach and allows you to sending shoppers exactly where they need to go!
We love the use of dark colors in this email. It still feels like the holidays to shoppers, and works for brands that like to lean into a darker asthetic (instead of the usual bright red to indicate the holidays). The pink accents offer another variation on that bright red we’re used to seeing, and the dark green layered over an even darker background gives a modern look to the campaign. Using familiar holiday ornament shapes as masks for the product images takes this design to the next level and insures the products themselves stand out.
Gift cards are standard offerings when it comes to marketing for the holidays, especially with the tried-and-true “last minute gift” approach. You can, however, make your ads (and the gift cards themselves) feel extra special and precious by leveraging a high-resolution mock-up of the card itself. Add highlights and shadows to make the ad feel more tactile for shoppers.
Lean into the season with your photo shoots by dropping your products into wintry situations. RXBAR does a great job at featuring clearly seasonal content while keeping the focus on their products.
HOT TIP: Choose product colors strategically to play into the holiday designs for marketing!
Good Pair Days staging their wine products with wrapping paper is doing the trick! The brand’s colors are fresh and light, and they pull in a holiday focus by using the wrapping paper. This approach works well for pre-holiday ads, or for brands wanting a more subtle vibe in their marketing for the holidays.
Using product shots staged with holiday decor is a classic and always fun approach to holiday designs for marketing.
HOT TIP: Incorporating a monochrome color scheme for the background elements allows your products to stand out and feel festive without the design feeling too crowded.
Vintage never goes out of style. Classic holiday shapes and illustrations give a homey, nostalgic feel to any campaign. Plus, it’s easy to sneak fun typography and patterns into artwork like this, giving even more opportunity for festive flair!
Don’t underestimate the power of good copy and simple design. Scrub your vocabulary for a common thread between your slogan and popular holiday phrases. Clever copywriting opens the door to a memorable, brilliantly simple campaign.
We’re seeing lots of big companies staging their products to represent a classic Christmas shape or character. This is a good way to pull your audience in by getting them to pause and take time to understand the dual purpose of the design. We think this is a fun exercise that could be achievable with any product!
Get creative and use an unexpected medium! Giving ordinary brand elements a festive twist is the perfect way to spruce up your brand’s marketing for the holidays. Here, McDonalds used twinkly lights to illustrate their classic menu items, enmeshing the spirit of the holidays with their already recognizable brand.
Brands that aren’t into focusing on the holiday season can buck tradition while still capitalizing on the big shopping days with unique imagery and copy.
Go with a wintry theme. Icy, blustery imagery implies the onset of winter without a specific holiday focus.
HOT TIP: Cool blues, silvers, and deep midnight hues are a great way to change up your designs without hitting shoppers over the head with the “holiday” of it all!
Get graphic! Bright colors, cheeky slogans and fun illustrations can wink at the holidays without any of the (jingle) bells and whistles.
At Good & Gold, we begin each new client conversation with a 360° audit of their marketing efforts, giving them a sense of what’s working and what’s not, where the weak points lurk, and where the opportunities lie. As we do that, we see patterns emerge—businesses have common gaps in their digital marketing strategies, all of which are relatively easy to patch with effective solutions.
As we look ahead to Q4 and its requisite expectations and frenzy, we find it's helpful to take a fresh look at your marketing channels to address those gaps and weak points heading into the new year. Here's our go-to checklist to get your marketing tactics in tip-top shape.
When's the last time you redesigned your standard email templates? Does each one use standard font styles, contain clear calls to action, high-resolution imagery, and active URLs? Are your emails performing at industry benchmarks or higher? If not, it’s time to give those templates fresh eyes, and make sure they’re optimized for engagement. This is also a great time to check in on your email automations. Do you have your 4 basic email automations set up? Are they performing well? It’s a good idea to check in on your automations regularly, and update your imagery, language, and workflows to suit your evolving brand and audience. You might also follow our guide to updating your A/B testing strategy, to make sure you’re learning and optimizing over time. Finally, with an onslaught of holiday messaging coming, this is a great time to refresh email consent and make sure your audience is active and engaged.
In the world of digital marketing, a website’s attention to user experience (UX) is paramount to a business’s success.To help us assess the websites we work with, we’ve developed a helpful UX checklist for e-commerce websites that helps us to identify potential issues to investigate. Use this to evaluate your own website and determine what high-priority updates need to be tackled.
If you’re like most businesses on the internet, you’re wondering whether you might have an SEO problem. You feel like you should be ranking higher for certain organic searches, and you feel like your traffic should be growing a little faster—but you’re not exactly sure what’s normal. Now is the time to stop wondering and check the pulse of your website by running a simple SEO audit. This will help give you a sense of where you stand, and how much help you need. Start by following our handy list of 5 ways to check your website’s SEO.
If you're updating copy on your website and want to make sure it's optimized for organic search, read our guide to SEO copywriting with a human touch.
This time of year, it's imperative that your Google Shopping campaigns are up and running smoothly. Google Shopping campaigns allow you to land at the top of the page within very valuable real estate, with a visual representation of your product for high-intent searches—i.e. people who are in the market for your particular product. Since launching in 2012, Google Shopping has rapidly become the single most effective way to sell retail products via paid search, and we’ve helped clients yield returns of up to 600% on the platform. Google’s Smart Shopping campaigns take it a step further, supplementing classic Google Shopping ads with results based on predicted user intent.
Finally, Google's latest campaign type, Performance Max, could improve your conversions by up to 11%, and is worth a close look. Here's how we've been using it and what we've learned.
Let’s assume you’ve covered your paid media basics: you’ve got goals and benchmarks in place, you’re doing some retargeting, and you’re chugging along with search and social marketing. It’s time to take it to the next level. First, consider implementing dynamic display ads, which have a 9% higher click through rate and a 37% higher conversion rate than traditional static banners. Consider additional paid media channels, like TikTok, which allows you to run custom ad catalogs of products to vast audience segments—in addition to the rocketship of organic potential. Finally, take a close look at your paid social media strategy—are you following our 7 tips for boosting your reach and engagement?
If you sell products that customers purchase more than once, we highly recommend launching a great rewards program, with both loyalty and referral elements. Developing a strong community around your brand will allow your business to grow sustainably through repeat customers and their networks, and rewards programs are great for increasing customer retention, building loyalty, and growing your business organically. Learn more about our approach and consider launching your program in time for the holidays!
Do you find yourself scrambling to create or clean up content, with no real sense of the bigger picture, or how this content is affecting your business? You’re not alone. Yes, the content you create should feel authentic, helpful, on-brand, and delightful...but it should also create measurable engagement and provide actionable data. Follow our guide to developing your content strategy to fine-tune your system and see how you measure up.
Keeping your audience both engaged and compliant is one of the most important keys to a successful email marketing program. Doing so ensures you’re reaching people that are interested to hear (and purchase) from you. There are three main steps to maintaining a compliant and engaged audience:
Re-engagement should happen continuously, but the exact timing will depend on your audience size, email campaign cadence, and outside factors. In this article, we’ll go over best practices for these three very important steps!
When the General Data Protection Regulation (GDPR), a very strict privacy and security law passed by the European Union, was announced, marketers everywhere scrambled to ensure they were compliant. Soon after, California followed suit with the California Consumer Privacy Act (‘CCPA’), which is a similar regulation to GDPR. It’s rare, but now that we know how to refresh consent, we’re prepared for if anything similar happens in the future.
It’s recommended to regularly check-in on marketing regulations changes so you aren’t stuck flat on your feet when a change in consent regulations does happen.
Depending on the specific standards you are subject to, like the GDPR, the exact steps you need to take will vary. You may need to send a re-permission campaign (getting people to give their consent again), maintain a double opt-in standard, or store information securely. You’ll want to check the laws that are relevant to your audience, which depends on factors like your industry and where in the world your customers are making purchases from.
Taking these steps is important not only because it’s the law, but because at the end of the day, you want to ensure you’re targeting people who are interested in hearing from you and doing business with you. This is essential to using email as a relationship-strengthening tool with your audiences instead of it becoming a nuisance.
Unengaged audience members drag your KPIs down – it’s a simple fact. Re-engagement campaigns are a great way to, you guessed it, re-engage your unengaged audience members. Here are a few key guidelines we follow when running these campaigns for our clients:
Keep It Simple:
Grab Attention:
Send Only to Un-Engaged Members:
There are a few ways to go about this, and your platform is a great place to start. At Good & Gold, we use MailChimp and Klaviyo, both of which have great templates for creating an email and a relevant segment as a jumping off point.
Your final step will be to archive (or “sunset”) users that don’t engage, even after you send that super-enticing last campaign. Those who do not interact with emails for a prolonged period of time are unlikely to start engaging again and will drag down your KPIs, so it’s best to part ways on good terms! Some platforms have this worked into the automated flow, and some require a manual process – you’ll want to check with your specific platform for their recommended best practices on how to do this.
Remember, staying compliant and maintaining an engaged audience results in a happy audience that’s more likely to make purchases – and that means a happy marketing team and a growing business! It’s a win-win…win!
LESS by Andrew Sean Greer
CEO and Co-Founder Carrie is already engrossed in this hilarious tale of a struggling novelist who literally runs from his problems by traveling the world to avoid his ex-boyfriend’s wedding. Perfect Summer Read, raise your hand!
WHEN WE WERE BIRDS by Ayanna Lloyd Banwo
A mythic love story set in Trinidad and Tobago, our email specialist Beth bought this book for the cover and has fallen in love with the characters, the setting, and the story since she cracked it open!
WILDWOOD by Colin Meloy & Carson Ellis
Got kiddos you’re looking to entertain? Senior Production Manager Amanda is reading this Portland staple to her littles. Written and illustrated by husband and wife team Colin Meloy (of Decemberists fame) and acclaimed illustrator Carson Ellis, this captivating story follows young Prue and her friend Curtis as they uncover a secret world hidden in Forest Park while trying to save her baby brother.
KIMETSU NO YAIBA: Demon Slayer, Volume 1 by Koyoharu Gotouge
Our SEO specialist Josh is making his way through this manga series about a young man whose life gets turned upside down when demons murder his family and possess his little sister. There are 23 volumes in this series so far, which should last you AT LEAST until the end of summer 😜
YOUR NEXT FIVE MOVES: Master the Art of Business Strategy by Patrick Bet-David
Searching for a more serious-minded read for this summer? Our paid media specialist Parker has got you covered! Whether you’re looking to read or listen to this practical and effective guide to achieving your professional goals, this book is a must for strategists and entrepreneurs alike.
In the world of digital marketing, a website’s attention to user experience (UX) is paramount to a business’s success. At Good & Gold, not only do we design, develop, and optimize websites, but we implement cross-channel strategies that drive substantial traffic to those websites. Before that effort can really pay off, it’s essential for us to ensure that our clients’ websites are high-functioning and easy to navigate, with compelling content, scannable shopping pages, and streamlined checkout processes.
To help us assess the websites we work with, we’ve developed a helpful UX checklist for e-commerce websites that helps us to identify potential issues to investigate. While the checklist below can’t replace a full and focused UX audit, it’s a great place to start when evaluating your own website and searching for the root of any performance issues.
And there you have it! While there are several elements that contribute to user experience, these tips should help you create an engaging, navigable, and focused website. And of course, if you need our help reviewing and optimizing your existing website, or designing and developing a brand-new website, we’d be happy to talk. Get in touch!
With Pride Month coming to a close this week, we chatted with our CEO & Co-Founder Carrie and got to know not just her wonderful queer self, but her thoughts on bringing Pride into the workplace all year long.
It’s amazing how having kiddos changes my answer! What I would have said 6 years ago would've been a bit more fun and spicy 😜. Today, I celebrate Pride by supporting my LGBTQ+ local businesses in the month of June (and all year, really), making a point to wear my Loud and Proud gear (very colorful month), donating to local LGBTQ+ nonprofits, attending Pride, heading to a Thorns game, and gathering with my community to love and celebrate each other.
“Caribbean Queen” by Billy Ocean—every time I hear it, sunglasses appear on my face, the windows automatically start rolling down, and strangers give me those ’80s dancing shoulders we all know…you know the ones, right?!
🧘📿🚴♂️👶🎶💡🚙☕️🧑💻📧📞🗓🧮👂+🗣✅💦🌵🤝👩🚒🥗🔮📈 🚪🏃♀️💨 👶 🌚🥂🌝
It’s a toss-up between new client discovery and creating company culture and direction. Working with prospective clients in the discovery phase is a lot of fun—I love learning the ins and outs of all kinds of businesses, finding opportunities, and making connections. But on the other hand, defining a company’s evolving culture and direction is exciting and rewarding. We have been so lucky to work with talented people who are curious, intelligent, and engaged, so working to create opportunities for our team while expanding Good & Gold has been an unexpected joy.
I think the best way to create inclusion is to create a safe place for everyone. We start our weekly department meeting with sharing two emotions—this allows us to really “see” each other and understand what our peers are feeling and going through. While this may not be specific to LGBTQ+, it’s about relationships, being safe and human, and respecting each other. This is a great baseline for diversity and inclusion to grow.
Most importantly, we make sure that everyone feels safe, welcomed, supported, and seen here at Good & Gold. We make sure our onboarding process and approach to culture supports all different people, backgrounds, and experience. We also list pronouns in our email signatures, which helps signal that everyone here is encouraged to be authentically who they are. Our policies and benefits are inclusive, and I make an effort to be open and proud in our recruitment to signal this is a safe place for Queer folx.
As a Red-Tailed Hawk, I’m both free-spirited and loyal—I try to make things better, big or small. I’m courageous and upbeat, with mental and spiritual awareness and a thirst for higher knowledge.
Keanu Reeves, hands down. It’s the equivalent of bringing the messiah, a poet, and a genius all wrapped up into one!
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If you are about to sign a contract with a client or a new employee (or basically anything you are excited about),never—I repeat, never say a thing about the "signed deal” until it is actually signed. Something will most certainly go wrong if you do!
Oof! Don't play along with jokes or comments at your expense. This is something I faced and did not navigate well because when I entered the workforce, being gay was still not widely accepted. Try to be yourself and if you feel comfortable, open up about who you are so folks know and can honor you. Be safe but bold…time’s up!
Times are feeling pretty tough right now for lots of marginalized communities. With Roe v. Wade overturned, I’m feeling devastated about women’s fundamental rights overall, and thinking a lot about what this ruling means for marriage equality and other established freedoms. As a mother of two young children, it’s all feeling pretty heavy. I’m in a moment where I’m navigating through some sadness and grief—but let me tell you, I’m planning to emerge on the other side ready to fight like hell for what I believe in.
I’d first check with a physicist on the velocity impact with the idea of flying over music festivals and schools to unload on folks that would love/appreciate a dose of jelly beans and joy.
If it came back that doing this would be extremely dangerous, I would probably fill up a pool and allow people to jump in for the ol “swim and chew." 🤪
Here at Good & Gold, we’re pretty awesome...but we're very aware we can always get more awesomerer. Check out our recommended “lifestyle improvement” reads for all your self-betterment needs!
HOW TO BE AN ANTI-RACIST by Ibram X. Kendi
Essential reading and always worth revisiting.
FUCK HAPPINESS: How Women Are Ditching the Cult of Positivity and Choosing Radical Joy by Ariel Gore
An illuminating look at the business of happiness, what it does and doesn’t mean for whom, and how we can all have a more empowered relationship with the pursuit of joy in our lives.
THE POWER OF HABIT: Why We Do What We Do in Life and Business by Charles Duhigg
We all have habits, right? But have you ever wondered WHY? This guy can tell you ALL ABOUT IT, and give you pointers on how to crack the code for changing habits in lasting ways!
DIGITAL MINIMALISM: Choosing a Focused Life in a Noisy World by Cal Newport
Speaking of habits…you already Markie Kondo-ed your house, but have you Cal Newport-ed your personal technology yet?
DARE TO LEAD: Brave Work. Tough Conversations. Whole Hearts. by Brené Brown
This is basically G&G’s operating manual. Essential reading for anyone looking to bring more vulnerability, candor, and humanity into their daily lives, at work or elsewhere!
It’s National Poetry Month and WE ARE HERE FOR IT! Gather round for Good & Gold’s favorite poets and poems, and check out our own attempts at group poetry while you’re at it 😉.
A poem we love:
If You Are Over Staying Woke
Hear Morgan read this poem here.
Recommended collection:
THERE ARE MORE BEAUTIFUL THINGS THAN BEYONCE
A poem we love:
Essay on Craft
Hear Ocean read this poem here.
Recommended collection:
A poem we love:
Abecedarian Requiring Further Examination of Anglikan Seraphym Subjugation of a Wild Indian Rezervation
Hear (and see!) Natalie Diaz read this poem here.
Recommended collection:
A poem we love:
poem in praise of menstruation
Hear Lucille read this poem here.
Recommended collection:
A poem we love:
Night and the River
Hear Mary read this poem here.
Recommended collection:
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Here at Good & Gold, we’ve carved out a nice space for ourselves in the food and beverage space by helping the folks at beloved Northwest companies like Stumptown, Evoke, Olympia Provisions, and others elevate their digital marketing.
With this experience in hand, we’ve got plenty of practical tips for marketers promoting food items, wine, coffee, or other delectables online. Let’s head to the main course!
We always start by evaluating how each digital channel ladders up to the business goals of our food and beverage clients before making recommendations. Is there an email or social strategy in place? If so, how do they support the on-page experience once someone reaches a website?
When improving your digital marketing strategy as a food and beverage brand, it's important to know how each channel works independently, but more importantly, how it integrates with the other channels.
For example, a subscriber who receives a newsletter needs to receive messaging and branding consistent with what they experience on a website. Alternatively, a social post promoting a sale should fit within the rest of your digital marketing strategy to offer familiarity and a seamless experience.
You can still embrace social media cues, use email best practices, and leverage other platform-specific techniques—but you should apply them knowing how they work together to elevate your food and beverage branding.
If you’re a digital marketer in the food or beverage industries, email automations should be central to your strategy. Automated flows like a welcome series produce 4x the open rates and 10x better click rates than other emails, and 50% of people who click an abandoned cart email convert. Automating emails also saves you time.
If you’re not sure where to get started, here’s our recommendation for essential automations to set up right now:
Our partnership with Sinegal Estate found us designing an email strategy that included newsletters and automations inspired by the elegance of their winery and website. By perfecting the cross-channel experience, we increased email revenue by 137% and transactions over email by 192%.
Digital marketing in the food or beverage industries is competitive, which can make it difficult to rank for organic search results. This is where Search Engine Marketing (SEM) channels like Google Ads can significantly boost your strategy.
We use SEM to help iconic brands like Stumptown expand their digital reach through targeted ads and on-brand creative. With our strategy in place, Stumptown saw improvements in key metrics across the board, including 622% total Return on Ad Spend (RoAS) and a 40% decrease in cost per acquisition.
We know SEM is one of the more demanding digital marketing channels to master, so we answered your questions here to make things easier.
Currently, 77% of internet users read blogs and 57% of marketers say they’ve gained customers by blogging. If you’re not ready for SEM or paid media, start a blog that focuses on SEO topics that offer your customers value.
Remember that your products themselves tell a story and offer your customers value. If you’re a digital marketer in the food and beverage industry who doesn’t know where to start, just pour your heart out about your products!
For example, we work with a winery called Evoke that runs an excellent SEO-friendly blog. We like their blog because they serve content that balances product highlights with storytelling and essential keywords. In turn, they rank well and offer their customers valuable content that improves their lives.
As content nerds, we love brainstorming blog topics that rank on the first page of Google. If you need SEO help or simply want a fresh idea for a blog, let’s talk.
Video has become a massive part of most digital strategies across every industry, with 80% of marketers reporting that adding motion increased sales.
Let's return to our dear friends at Stumptown for a minute and look at how they used video to increase brand awareness and push product sales. In one example, they uploaded a video to YouTube explaining How to Brew Coffee in an AeroPress.
We like this video because it's search-friendly, it's a great example of evergreen content, and its selling points are primarily organic. Many others clearly liked it too—the video has over a million views.
We recently talked about why outdoor brands should promote their values, including a stat reporting that 60% of people started prioritizing environmentally friendly or more moral purchases during the pandemic. Are these kinds of compelling values part of your brand story? Promote those values online over social media, email, or on your website—people want to vote with their dollar.
The time has come for Google to launch a new advertising product, and it’s one we’re very excited to present to our clients—Performance Max has arrived!
So, what is Performance Max? Well...it’s a little complicated. But here’s the simplest overview we can muster: Performance Max allows you to create a single, goal-based campaign that is deployed across all of Google’s channels, including YouTube, Display, Search, Discover, Gmail, and Maps. Essentially, you provide the objective, the creative assets, and the Audience Signals, and Google’s automation and machine learning handles the rest. The goal? To dynamically deliver the right ad to the right people on the right channel at the right time.
As a new product with a new algorithm, we like to give it plenty of runway to gather learnings. Therefore, we’re rolling this channel out to our clients slowly and deliberately. But Google’s internal study of Performance Max shows that most campaigns see an increase of at least 11% more conversions at the same CPA, and we're excited about the potential for quickly reaching clients’ target audiences.
So, are you ready to learn how Performance Max works? Let’s get to it.
Performance Max ads generally focus on traffic, engagement, and conversions, giving you the opportunity to work toward the following campaign objectives:
While it is more of an “all in one” solution, there are campaign goals that are outside of what you would look to accomplish with Performance Max:
Although Google doesn’t allow us to optimize toward brand consideration or awareness objectives specifically under Performance Max, Google has made sure to make this campaign type an extremely viable and multifaceted option.
For us, Performance Max is the initial all-in-one approach for new accounts to give us a solid performance baseline across Display, Shopping, Youtube, Search, and Gmail. Although it does include Search as a feature, it will not outperform single Search campaigns and they are to be used in concert.
If you are already running these campaign types, odds are that you will be adding to your data sets that measure how people have interacted with your business. This includes, but is not limited to:
This will help new campaigns get off on the right foot, especially in this transition. We can expect an initial learning phase with Performance Max that will be slightly different for every account and depend on many factors including products, industry, and prior data accrued in the account.
We use Performance Max as the pivot from Smart Shopping and Local Search, although there are times when we can’t fully extend the performance in terms of RoAS and CPA because the campaign is both conversion and awareness based.
In a case like this, we would use a combination of segmented Standard Shopping and Performance Max to achieve the most desirable results. That leads us to the assets we can and can’t use.
That’s a lot of content, right? Google uses the algorithms we know and love from crowd favorites like Local Search, Smart Display, and Smart Shopping to show people the kind of assets it needs across different devices.
Google has introduced Audience Signals alongside Performance Max, which allows us to target audiences tailored to a business. When creating an Audience Signal, we can look at data related to how people interacted with your business and get info on Demographics, In-market Audiences, and Affinity Audiences.
Performance Max uses Signals to find new audiences to target with Google Insights and can market to audiences across different platforms—it’s great.
For example: imagine we’re selling coffee. We would use Affinity Audiences and demographics to target past purchasers, product viewers, general site visitors , and target interests like Coffee, Coffee & Tea Shops, and Organic Coffee from In-Market Audiences and Coffee Shop Regulars.
We're also excited to see how well Performance Max optimizes toward New Customer Acquisition (available in the coming months). While we hate to see some of our favorite great Google products leave, we’re always excited to see new digital tools coming our way!
New to Performance Max or simply want to nerd out about digital marketing? Contact us and let’s get down to business!
We’ve been working in a fully remote or hybrid remote environment here at Good & Gold since day one (#humblebrag), so we’ve learned a thing or two over the years. First, the truth is that “working from home” looks different for everyone, so not all these tips and tricks will work for every team or every worker. But we’ve embraced a few key best practices that we think can make a difference for any business that is planning to make remote work work for the long-haul.
A chat platform is a no-brainer for remote work. But if your Slack workspace is a loosely organized free-for-all of chatter, then it’s more of a liability than a benefit. To help control the unnecessary noise and distractions, we recommend keeping the following in mind:
Segment your channels. You might benefit from more channels than you think! Rather than one “general” channel, segment by department or project or whatever makes sense for your company. This also makes it easier to go back and find previous conversations and helps reduce unnecessary noise.
Set a status. Most chat platforms allow you to set a status to notify others if you’re available or away from your computer. It’s easy to tell at a glance if someone is available or at lunch or out sick.
Embrace the fun! In the absence of water cooler hangs and coffee chats, Slack can also be a great place for non-work related banter and building camaraderie. We have a variety of “fun” channels, which team members can easily mute if they are too distracting. A few of our favorites we think you should try:
Check your integrations. In this day and age, most platforms integrate with other platforms pretty seamlessly. In our case for example, we integrate Slack with our project management software, Asana, to get real-time notifications when tasks are completed or team members need help.
Be clear about what it’s for—and what it’s not for. Having clear guidelines around how communication channels should be used is key. It’s easier said than done! For example, you might decide that urgent issues should be resolved on Slack because they get too easily lost. Instead you might decide that any urgent issues that need to be addressed immediately should be communicated via email, or on a video call. Set up guidelines that work best for your company, just make sure those expectations are clear.
In a similar vein to your chat platform, a trusty project management system is a must for remote work, but consistent guidelines are essential. To make sure your chosen platform operates like the well-honed tool it should be, create a set of conventions or guidelines for how your company uses your project management software that anyone on your team can reference.
Here at G&G, we live and die by Asana, and our “Asana Conventions” include everything from a detailed breakdown of task settings, how to use custom fields, expectations around due dates and timelines, and much more. We then make sure team members can ask questions or provide feedback if any of our conventions aren’t working so we can stay flexible. These conventions also serve as a great training tool for onboarding new employees!
Having a templated system for submitting requests and creative briefs can be a giant time-saver in a remote workplace. We leverage Asana’s forms feature for everything from creative briefs for paid media campaigns to website bug reports to detailed analytics requests.
Providing team members with a pre-made form makes it easy for them to request what they need while ensuring that project managers gather the information they need to keep the work moving forward. If you have an automated way to do this (via a project management software or something similar), all the better. But even if you can’t automate it, having easy-to-use templates and a clear system for submissions is a great place to start.
The systems above are great when your team has a clear idea of what needs to happen. But what if you don’t? What if a question, request, or idea requires more ideation and out-of-the-box thinking? For those situations, we created a standard framework for problem-solving that helps get us started on the right path. We call this “Solution Architecture,” and it can be used for solving all kinds of problems—essentially, it ensures that we have a clear, shared understanding goals, and that the right people are designing the right solutions for the right problems.
This could look a variety of different ways depending on your team and business, but our approach pulls from three existing frameworks:
We may not know the solution to every problem, but with our Solution Architecture framework, we always know where to start!
There are so many tools that are great for getting work done in a remote world, but they can also lead to being constantly available and “at work.” You can’t shut your office door in an online environment! Sometimes, you have to fake it. We’ve embraced “blocked time” as a means of getting work done amidst the distractions of remote work technology.
Plan in advance: put blocked time on your calendar to hold yourself accountable and to let team members know that you won’t be available. Then shut it down. Turn off your notifications, silence your phone, and close out your inbox to ensure you have uninterrupted focus time to get work done. Most importantly, it works for Good & Gold because we’ve created a culture of respect around blocked time. We all benefit from uninterrupted time to dig deep into solving a difficult problem or power through a long task list. Enjoy that sweet, sweet productive silence!
History, especially American History, is mostly told by and starring straight white men, but they weren’t the only ones around (obviously). Time to focus on some of the stories you maybe haven’t heard yet: women’s!! In honor of Women’s History Month, check out Good & Gold’s list of reads focused on ladies and their impact throughout history!
HOOD FEMINISM: Notes from the Women That a Movement Forgot by Mikki Kendall
TASTE MAKERS: Seven Immigrant Women Who Revolutionized Food in America by Mayukh Sen
GIRLY DRINKS: A World History of Women and Alcohol by Mallory O’Meara
BODIES OF SUBVERSION: A Secret History of Women and Tattoo by Margot Mifflin
WANDERERS: A History of Women Walking by Kerri Andrews
THE WOMEN’S HISTORY OF THE MODERN WORLD: How Radicals, Rebels, and Everywomen Revolutionized the Last 200 Years by Rosalind Miles
At Good & Gold, we leverage Webflow for the majority of our non-e-commerce website projects. Why? Quite simply, Webflow is a digital designer's dream. The in-browser design tool essentially blends visual design with code, allowing us to design and develop at the same time. What's more, the platform allows for complex interactions and animated transitions, leveraging the power of CSS and JavaScript in a code-free environment.
Meanwhile, the platform also offers a simple interface for editors, allowing users to update page content and CMS collections without interfering with design elements, layouts, or other settings. Paired with super-simple and reliable hosting plans, Webflow is an appealing option for enhancing design and user experience while simplifying just about everything else.
Let’s break down the reasons we love Webflow here at Good & Gold:
Webflow’s clean interface is uncluttered and user-friendly, following similar layouts as popular design tools like Figma or Sketch. As long as you have front-end development knowledge, everything feels pretty familiar and intuitive. While you need to have a solid understanding of HTML and CSS to comfortably use Webflow, you don’t need to worry about code syntax—you can just click on a few settings to make your designs come to life.
Webflow allows us to create custom animations and interactions with ease. From scroll-based parallax animations to interactions around mouse movement, the sky's the limit! We can even add Lottie and After Effects animations, which is a huge benefit.
Webflow collections are similar to databases. Content is added to a collection, which will automatically generate a new entry (a new page) leveraging the same template as all the other entries. Blog posts, job listings, and case studies are great use cases for collections—the content of each entry is unique, but the layout is the same. At G&G, we define which pages will leverage collections and which will be standalone pages when defining a website’s sitemap. This way, when it’s time to build, we start by creating and configuring all of our defined collections, and then designing the template. Building data-driven pages has never been easier!
Webflow allows us to visualize different responsive breakpoints with the click of a button. Each breakpoint is editable independently from the others, which lets us choose between building consistent web pages across devices, or building unique experiences for mobile and desktop users.
When in doubt, we always check out Webflow University. The library is full of high-production educational videos…and believe it or not, they’re funny! (Like, actually funny!) We very rarely get stuck on issues in Webflow, because we can always find a solution in Webflow University.
The Webflow Editor allows our clients to edit text, images, videos, and links directly on the front end, and to add, edit, or remove any collections or pages. But it doesn’t allow them to edit anything design-related, which means it’s very difficult to “break” anything in the Editor. This creates a welcome peace of mind when using the Editor, and means that we can give clients complete control over the content of their websites while we focus on design and performance.
We’ve been building Webflow websites for a good while now. Here are some recent projects to explore:
Apiary Life founder Katie Lynch had demonstrated the viability of her business model through successful corporate partnerships, and needed a website that could communicate not only her mission, but the breadth of services and level of professional polish that clients could expect from Apiary Life. Read the case study
Though Infinity Images produces world-class, innovative work, the brand’s website felt dated, cluttered, and unprofessional. With our website redesign and migration, we aimed to more successfully communicate the brand’s identity—and most importantly, its capabilities—while also exuding a high level of sophistication and polish. Read the case study
Despite Tamarack’s innovative products and approach, its website suffered from the common symptoms of an overdue update: a muddled navigation untethered from clear user flows, a dated look, and hard-to-parse density with little storytelling. With our website redesign and migration, our goal was to effectively convey the company’s mission, and present its core products within the context of “disruptive innovation.” Read the case study
Allium Financial’s approach to financial management feels different: It’s rooted in understanding, compassion, personal connection, and warmth. Meanwhile, the company’s website failed to successfully communicate any of those differentiators, leaving users uninspired and uninformed. Read the case study
If you’re a marketer or business owner, you've probably noticed the chatter around Short Message Service (SMS) marketing and the proliferation of brands using it. Here at G&G, we're excited about SMS marketing because it can potentially drive 6X more conversions compared to some digital services and has an average click rate of 36%.
We prioritized SMS marketing in 2021 by adding it to our repertoire of digital growth strategies, and we've seen excellent results. So, if you’re wondering if your brand is ready, let’s start with a few key questions.
If you’re unfamiliar with SMS marketing or feel intimidated by adding a new marketing channel to the mix, let’s get you up to speed. SMS marketing is simply another way for marketers to reach their customers by sending promotional content via text messages to subscribers’ phones. It may seem intrusive, but 54% of consumers say they would like to receive promotional texts.
Any business can use SMS as a marketing channel, but we only recommend it if we know the service adds value for our clients. Here are 3 questions we ask ourselves before launching SMS as a service.
1. Does it fit the budget?
As a results-driven agency, going well beyond the bottom line and reaching our goals is our main priority when recommending any new digital marketing service—SMS or text message marketing isn't an exception.
We've found SMS marketing to be a helpful addition that fits most budgets when our clients need a new channel to reach their clients. And while pricing differs based on strategic needs or depth, we appreciate that text marketing can potentially convert 47% of subscribers.
Answering if text message marketing fits your budget is the first step you should take. However, if you need help gauging costs, let us know if we can help.
2. How does it fit within the digital marketing strategy?
Digital marketing is like a highway. Every channel offers varying rules, but they ultimately need to drive your customers to the same destination: Your website.
When we propose SMS as a service, we consider how text marketing fits within a client’s overall digital strategy. For example, can SMS elevate email marketing? Yes. Can it boost all other channels? Maybe.
As digital marketers, we go analog by whiteboarding out each channel to visually understand where SMS marketing fits alongside all other services. Meaning, we only propose it if we learn that text messaging complements every channel.
3. How engaged are your subscribers?
Ultimately, your subscribers will tell you if you’re ready for text marketing based on their engagement. For example, low email engagement likely means you need to improve your marketing efforts there before texting folks.
Here are a few primary areas to gauge customer engagement:
While any business can and should use SMS marketing, list size should also be factored into whether or not you’re ready to text your subscribers. However, no list is too small, but we recommend starting with a goal of 100 or more monthly sends.
First, we know most marketers and business leaders are strapped for time. Full-disclosure: while SMS marketing doesn’t require the time or energy of email marketing, it does require a lot of attention.
It's important to know that every business using SMS marketing must implement and follow specific compliance laws based on their state and country codes, which can be time-consuming. Crafting, responding, and strategizing texts should also be factored into whether or not it makes sense to add it as another digital channel.
If you’re looking for more advice around SMS marketing or need someone to bounce a few ideas off of—let’s chat! If anything, we’ll let you know if SMS is right for your brand.
With rich, passionate voices and nuanced narratives, these are just a few of the Black authors telling stories you can’t miss according to the folx at Good & Gold.
We especially loved…
SWING TIME
Like the NY Times says, Zadie Smith “has a knack for unearthing the deeper truths that lie beneath common experience.” Moving back and forth between childhood and adulthood, SWING TIME does just that, delving into the friendship of two brown girls from North London public housing who dream of being dancers, and everything that gets in their way.
We especially loved…
WE ARE NEVER MEETING IN REAL LIFE
Samantha Irby is a master at turning anything life throws at her into hilarious (and relatable) essays you can’t help but devour. From Crohn’s Disease to pets to black women and mental health, WE ARE NEVER MEETING IN REAL LIFE weaves together humor and deep emotion to create an accessible, engaging collection that will become an instant favorite.
We especially loved…
A unique and fantastically strange reimagining of the Snow White fairytale, BOY, SNOW, BIRD takes the “skin as white as snow” ideal embedded in the traditional tale and breaks it open in ways only Helen Oyeyemi can. Set in 1950s America, this must-read explores the layers of blackness, “passing”, and mother/step-motherhood with startling imagery and revelatory truths that settle in your heart and stay there.
We especially loved…
THE BODY IS NOT AN APOLOGY: The Power of Radical Self-Love
Transformative and perspective-shifting, this powerful read proclaims: “You have the body you need to live your best life!” On one hand, this book empowers us all to love our bodies the way they are, while the other hand exposes systems of oppression that “thrive off our inability to make peace with difference, and injure the relationship we have with our own bodies”. THE BODY IS NOT AN APOLOGY isn’t just a book— it’s a whole movement we can all get behind, a roadmap to radical self-love and the healing of wounds inflicted by violent systems of oppression. Let’s do this together!
We especially loved…
A multigenerational novel spanning 18th century Ghana to the plantations of the American south to 20th century Harlem and today, HOMEGOING sets the fate of the individual against the “obliterating movements of time”, looking at colonization, generational trauma, inequality, and black resilience with eyes wide open. A deep channeling of “multi-layered humanity”, this compelling and essential collection of linked stories in novel form should be next on your reading list!
We know what it’s like to be in the early stages of cleaning up your digital channels. So, if you’re a digital marketer in the outdoor apparel industry, you probably landed here because you’re looking for ways to hike up your numbers and make your online presence a bit more…adventurous, shall we say?
As avid problem solvers and consummate nature enthusiasts, the team at Good & Gold has compiled some hot digital marketing tips for those working in the outdoor industry. Without further ado, here are 5 ways you can reach new peaks online.
User-Generated Content (UGC) isn’t a new concept, but it’s become an essential digital marketing tool for outdoor brands looking to capture attention and increase brand awareness.
If you’re new to UGC and how it relates to outdoor branding and digital marketing, think of it as a way to source content from your followers through hashtags and shared social media posts. Unlike influencer marketing, the goal is community-driven by encouraging anyone to freely share their experiences with your brand over their personal social profiles or elsewhere online.
Ways outdoor brands can create UGC:
The crown jewel of UGC elevating outdoor digital marketing is REI’s #OptOutside campaign. As of this writing, #OptOutside has been used over 18 million times on Instagram alone. In contrast, more than 4 million people have shared free digital content over Instagram using the branded #REI1440Project, showing UGC's growth potential for outdoor apparel brands.
Digital marketers in the outdoor apparel industry should pay close attention to the rise of ethical branding. For example, Accenture recently found that 60% of people started prioritizing environmentally friendly or more moral purchases during the pandemic, with 90% intending to continue.
Patagonia inspired digital marketers after launching Action Works (a web platform for environmental grassroots organizations), publicly supporting innovative family leave policies, and protesting digitally by closing their online store to protect and increase awareness of Utah's incredible landscapes. They also didn't shy away from promoting environmental initiatives or their social responsibilities online.
We are lucky to work with values-driven brands like Oak & Oscar, with whom we had the pleasure collaborating to support causes like the Saving the Boundary Waters Project over their digital marketing channels.
Looking to grow your social following or reward your email subscribers? Run a giveaway contest!
For inspiration, take a look at Poler’s Instagram giveaway, a local example we entered (and didn’t win…). We like this contest because it uses lifestyle content aligned with the Poler vision, uses a mix of non-branded and branded hashtags, and offers a cross-channel experience that drives people to their website. Their contest also became one of their most successful posts to date in terms of engagement.
Online giveaway tips for outdoor brands:
We're excited about SMS marketing because it has an average click rate of 36% and can convert 47% of subscribers. It's also become one of the fastest-growing channels that digital marketers in the outdoor apparel industry should consider.
An outdoor apparel brand in Oregon called Revolvr uses text messaging to promote sales and events. We like their SMS marketing because it's informative, non-intrusive, and serves branded content that elevates the digital experience.
Before you add SMS marketing to your digital marketing rucksack, it’s important to know that every business using it must implement and follow specific compliance rules based on their state and country codes.
Digital marketers in the outdoor apparel industry should make sure automated emails are fully optimized and contributing significant revenue. Automated flows like a welcome series will produce 4x higher open rates and 10x better click rates than other emails.
We've helped brands like Seek & Swoon, Stumptown, Olympia Provisions, and others by creating automations that have increased email revenue by more than 1,000%.
Essential email automations for outdoor brands:
If you’re looking for more advice around digital marketing for outdoor apparel brands, or need someone to bounce a few ideas off of, let’s talk over a hike! We would love to make sure you’re setting forth on the right trail.
As we enter our third (?!?!?!) year of pandemic-ish life amid unpredictable weather patterns and lots of societal unrest, the book nerds at Good & Gold are retreating to the world of words to soothe our souls and calm our minds (and maybe even scream inside our hearts a little bit). Check out our round-up of reads we’re most excited to crack open as we kick off 2022!
WHEN WOMEN INVENTED TELEVISION by Jennifer Keishin Armstrong
We’re all mourning the loss of Betty White over here, so this chronicle of a forgotten (or perhaps, rewritten) chapter in the history of television is at the top of our list. With “fervent, inspired prose” and photos, we’re pretty sure we won’t be able to put this one down!
PORTRAIT OF A THIEF by Grace D. Li
We may have a few months to wait for this Ocean’s Eleven meets The Farewell tale, but you better believe we’ve already pre-ordered! PORTRAIT OF A THIEF not only promises all our favorite heist antics but also dives into the colonization of art in the western world and examines Chinese American identity. We can’t wait to crack this spine THE SECOND it arrives on our doorstep.
THE MISADVENTURES OF AWKWARD BLACK GIRL by Issa Rae
Insecure may have come to an end, but we’re keeping the hilarious, nuanced, and deeply REAL energy of Issa Rae’s hit show alive with her 2015 bestseller (named for her web series, which we’re also revisiting—check it out if you haven’t already!)
SEA MONSTERS by Chloe Aridjis
Surreal, captivating, haunting… these are all words that reel us right in for more. Plus, you won’t catch us passing up a book “set to a pulsing soundtrack of Joy Division, Nick Cave, and Siouxsie and the Banshees”. Award-winning and bound to be entrancing, not to mention that cover design… :heart eyes emoji:
BURN IT DOWN: Women Writing About Anger edited by Lily Dancyger
We’re angry. Are you angry? I’m angry. A collection of works from a diverse group of writers, BURN IT DOWN promises to be ferocious, and definitely beats screaming into the void.
CREATIVE ACTS FOR CURIOUS PEOPLE: How to Think, Create, and Lead in Unconventional Ways by Sarah Stein Greenberg
Practical, thoughtful exercises from Standford’s d.school designed to spark creativity, help solve problems, foster connection, and make our lives better. Curated by d.school’s Executive Director Sarah Stein Greenberg (who also happens to be Anna Louise’s former camp counselor from many moons ago), the exercises, stories, and activities from some of the world’s most inventive minds are designed to help you bring fresh approaches to any challenge, and to “turn your curiosity into ideas, and your ideas into action”. A great tool with which to dive into the new year—and the new you?
This year, we’re particularly thankful to work with a wonderful group of clients who, among many other things, make holiday gifting extremely easy. From progressive nail polish to Old World sausage, sustainable throw blankets, single-origin coffees, hand-bottled chai, and sassy wines, this set of unique businesses reads like a curated wish list from your most discerning friend.
Ready to go shopping? We’ve prepared a festive gift guide that’s got something special for everyone on your list.
Artisan salami and charcuterie are perfect go-to gifts for the foodies in our lives, making Olympia Provisions an easy choice. The best part? They offer presents at all levels, making it easy to go all-out with the Grand Charcuterie Experience, or keep it simple with a Farmers Network Sampler.
Who doesn’t need some interesting new coffee? Unsure which region or blend to get? Stumptown's Holiday Trio takes the guesswork out of gifting by elegantly packaging their festive Evergreen blend, Ethiopia Nano Challa, and the Guatemala Bella Vista roasts into a single set.
Claws Out is a values-driven nail polish company that donates a portion of every sale to a corresponding nonprofit. What's more, they offer awesome customizable gift boxes that let you pick 8 bottles of polish, 8 donation cards, and manicure must-haves in one inspiring package.
A cozy, sustainable throw is just the thing for the holidays. And Seek & Swoon's Winter Wonderland Throw, adorned with modern, Nordic-inspired trees make it a festive favorite. If you're looking for something more local, check out the Portland Throw, a blanket inspired by the natural intersections of our community.
Oak & Oscar is a Chicago-based watch company that makes stunning watches built to discover. Their timepieces range from a classic, 38mm field watch to a rugged, Swiss-powered beauty made to go anywhere. If you're after a timeless gift, you’ve found it.
Meet Prank-O, a group of comics here to make the season more memorable with a set of side-splitting gift boxes that showcase made-up products. Treat your fam to a gift disguised as the “Handy Hand,” the “Earwax Candle Kit,” or another ridiculous product from their website.
This year, Tanglewood is offering a Holiday Gift Pack that bundles three concentrates into a single package. Think of their concentrates as non-traditional take on chai, but with bold and delicious flavors inspired by and sourced from the Portland region. The trio includes Tanglewood favorites Turmeric Thai, Ginger Spiced Chai, and Lavender Fog in stocking-friendly 16-ounce bottles.
Founded in 1946, it's hard to imagine a sandal more iconic than Bernardo's handcrafted Brazilian beauties. Today, the brand offers everything from sandals to rainboots, flats, loafers, wedges, and more—all handcrafted for quality, comfort, and style.
Beautiful, sustainably made, and impeccably crafted, FIL DE VIE'S caftans are stunning works of art that transport you to another dimension. Slip one on and immerse yourself in the whimsical freedom of "resortwear."
Based in Portland, EWF Modern offers gorgeous organic modern furniture and accessories, carefully curated and inspired by nature. If you're looking for that special piece, you'll find it here.
A fine jewelry and lifestyle store from veteran retailer Lori Leven, Love Adorned sells a curated inventory informed by years of traveling and collecting. Visit their website and prepare to lose yourself in a beautiful web of vintage jewelry, one-of-a-kind pieces, and artisanal home decor.
The two wineries we work with are as different as they are delicious...
Located in the heart of Napa Valley, Sinegal Estate boasts sprawling grounds, a beautifully-restored stone winery, and 6,500 square feet of underground caves. Their award-winning wines are blended by expert winemakers from grapes grown entirely on the estate.
With four tasting rooms in Oregon, Evoke Winery offers "feel good wines for whatever the times." Sassy labels (don't miss this season's special "Fugly Sweater" blend) and affordable prices mean this wine delivers good laughs and quality conversations for the moments large and small.
